I Don't Get This

Bob Tedeschi has a story in today’s Times business section about how YouTube "celebrities" are being poached by other web video services.

First of all, I have no idea why anyone would want to leave a service that has 30mm unique visitors a month (YouTube) for a service that has 400k uniques a month (Revver).

But more importantly, nobody has to make this choice. Just put your videos everywhere.

There are no exclusives in web video. And even if there were, a web video is just one embed code away from being available everywhere.

That’s the whole point of web video.

What am I missing?