I am in the venture capital business which is all about building relationships
with people. And yet many venture firms aren’t “people ready”. That’s why
venture capitalists as a group have a reputation as being arrogant, aloof,
hard to reach, and hard to talk to. I’ve been struggling with how to build a
“people ready” venture capital firm for years. I learned the venture business
from some great people who taught me to always respond to every deal that
comes in, say no as quickly and nicely as possible, and be attentive and
gracious in every meeting. But even that is not enough. We’ve used blogging to
make ourselves and our business, Union Square Ventures, even more “people
ready”. And it’s been a success in more ways than I could have ever imagined.
Nick sent me an email yesterday asking about the campaign. I should have known something was up when I saw this subject line:
did you really write "people-ready" just to get Microsoft sponsorship?
I told him yes I did and that I didn’t really think about it. It seemed like a neat idea and still does.
Bottom line is that I am all for any form of advertising that takes some risks, makes the medium a bit more interactive, extends the conversation.
Blogging doesn’t play by traditional media rules. That’s why it’s great. Blog advertising shouldn’t play by traditional media rules either. I am proud to be a participant in this campaign and think it makes me even more credible.