Al Warms Sells Buzztracker to Yahoo!, Becomes GM Of News

A little over a year ago, I wrote a post about my friend Al Warms’ new web service called Buzztracker.

In that post I said:

For all of you who like to use buzztrackers like Techmeme and Tailrank
comes a new service that may blow out the category to a much wider

I was also critical of the service:

But there are some shortcomings to the buzztracker service. First, I
think it lacks the feed density it needs. if you compare the techmeme front page and the buzztracker tech front page,
you’ll see that techmeme does a better job with that category. Of
course, you’d expect that to be the case since techmeme has been around
for a while and buzztracker is just launching. But it’s even true on
the music page where buzztracker music is missing almost all of the top hypemachine music blogs.
I spent some time trying to find a place to suggest a new feed and
categorize it for them and it wasn’t anywhere I could see it.

Al and his team addressed most of my issues pretty quickly and the service has gotten much better. So much better that Yahoo! has acquired it and made Al its GM of News. Kara Swisher has the scoop on her blog.

Truth be told, I still get my tech news from Techmeme and I care less about the other categories in Buzztracker so I don’t visit it that often. But now that Yahoo! has bought it, and will likely promote it heavily on its news pages (I would assume they’ll integrate the buzztracker technology into their news pages), I am sure that this category is going mainstream. And that’s a good thing because there’s a sea of information out there and we need new tools to manage it.

Most of all, I’d like to congratulate Al and his team on a nice deal (they bootstrapped the whole thing) and I look forward to working with Al in his new role as GM of News. They could not have found a better person for that job. Here’s Al’s take on the transation and his new role.

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