Biting The Hand That Feeds
The whole family headed up to Summerstage last night to see the Arctic Monkeys (and Voxtrot) play an evening show. The girls headed off with their friends and Josh, The Gotham Gal, and I made our way up front on the left side of the stage. We caught most of the Voxtrot set which was nice, then hung out waiting for The Arctic Monkeys to come on. They came on about 8:45pm and played an hour, maybe hour fifteen set. Typical Arctic Monkeys set, rapid fire song to song, no encore. I liked it, but I like them better in an indoor venue. The pounding driving sound kind of floats out into the trees and gets lost.
The Arctic Monkeys are a case study of the power of the word of mouth marketing that Rick Rubin talked about in the New York Times magazine article this weekend.
The Arctic Monkeys are the ultimate myspace success story. They went from nobodies to the top selling record ever in the history of the UK on the back of free mp3s and myspace. Talk about word of mouth marketing.
And I was doing my part last night. I recorded a couple songs with my Sanyo Xacti with the idea that I’d post one of them if they came out well. They didn’t. The sound overpowers the microphone in that camera and I have to find something new to take to shows. Ideally it would be as small and portable as the Xacti.
But about 2/3 of the way through Do Me A Favour (one of my favorite tracks on Favourite Worst Nightmare) a security guard come up to me and tries to take my camera. I yelled at him, he yelled back. If he hadn’t been on the other side of the barricade, I’d have been in trouble. That was the end of my night of recording.
Why he chose to pick on me when everyone around me was recording the show is a mystery to me. Fans are fans. They want to show their friends how great the Arctic Monkeys are. I have no idea why the band and/or the venue works so hard to stop this kind of behavior.
So anyway, here’s the clip (2:45 mins). Sorry for the abrupt ending and the bad sound quality.