Auto Smartlinks

If you read this blog regularly, you certainly should have noticed the little blue square icons next to certain words on this blog. There’s one in the prior post on The Eels.


That little blue square next to the link to The Eels is called a "smart link". If you click on the little icon this is what you’ll get.


Smartlinks "explode" the link and give the reader access to a host of additional services on the item that’s been linked to (in this case the band The Eels).

To date, the way this worked is that the blogger had to embed a special link each and every time they wanted to offer a smart link. Not that many people did that although I certainly did as often as I thought of it.

Today, Adaptive Blue is launching "auto smartlinks" which means you don’t need to do a lot of work to get smart links on your blog.

Here’s what you need to do. First, you put some script on your blog. Here’s the link to get the code. In many cases, you can do a 1-click install.

Then every time you link out to Amazon, Yahoo Finance, IMDB,, and a number of other web services, that link will automatically become a smartlink.

Give it a try on your blog and let me know what you think. Adaptive Blue is a Union Square Ventures portfolio company and I’ll be sure to relay your thoughts to Alex Iskold (actually I won’t have to because Alex reads this blog).

#VC & Technology