Etsy In NY Times Magazine
The NY Times Magazine has a long article on Etsy this weekend. It talks about the DIY/crafting movement, how Etsy tapped into it, and how they built a vibrant marketplace and community to serve that movement.
Many of the best companies we work with are based around both a profit motive and a "change the world" motive. Etsy has that in spades and you can get a good sense of it in the article.
The past couple of months have been a breakout moment for Etsy and it’s great to see the "buy handmade" ethos take off this holiday season.
Coincidently just made my first purchase on Etsy today. Great experience. I plan on buying at least 4-5 more Christmas presents on the site.
Impressive article Fred! Another winner!