Place Detection In Comments

outside.in launched discussions (aka comments) quietly last week but they did something in the process that I think is even more important. They’ve built a place detection system and the first place they are using it is in their discussions.

We’ve been discussing whether Webster Hall or Music Hall Of Williamsburg is the best place to see the Mountain Goats when they are in town soon. If you click on that link and scroll down to the last reply of mine, you’ll see that it detected four clubs, Northsix (which is no more), Music Hall Of Williamsburg (which replaced Northsix), Webster Hall, and Bowery Ballroom. I didn’t have to do anything to make that place detection happen.

What I like about this is that when I am at the place page for Bowery Ballroom you’ll see that discussion, even though it started out as a discussion on Music Hall Of Williamsburg.

Comments are the source of great insight and we leave them in silos. That must change. And place detection is one good way to do that.

Here are two posts, one from Steven Johnson and one from John Geraci, the two founders of outside.in, talking about discussions and the thinking that went into the design of them.