The Globalization Of Facebook

Erick Schonfeld generated a lot of discussion in the blogs yesterday with a post talking about facebook fatigue and the flattening of the facebook growth curve in the US.

But the charts in Erick’s post tell me that Facebook is a global business now and what’s happening in the US is not anywhere near the whole story. Here are some stats I culled from comscore.


Check that out. The percentage of monthly uvs coming from the US dropped from 76% at the start of the year to 35% at the end of the year. The percentage from the three big english speaking countries (US, UK, and Canada) dropped from 96% at the start to 64% at year end. Europe is now 23% of Facebook and Asia is now 14%.

Here is where Facebook’s growth is coming from right now.


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