The Targetspot Value Proposition

      Doug Perlson, CEO of our portfolio company Targetspot, has penned an opinion piece in Forbes about monetizing online audio that does a great job of explaining what Targetspot is and why it matters.

      I particularly like this paragraph:

      Yet, ironically, this is exactly the type of high-quality online
      inventory that advertisers are asking for–it is associated with major
      media companies with respected brands in their own right. Furthermore, with all the ad
      clutter on a given Web site (display, video and text–sometimes all on
      the same page), Internet radio advertising offers a unique ability to
      cut through the noise and deliver a message that is both literally and
      figuratively heard
      . It’s a high-impact medium that has only recently
      opened up to the advertising masses through advanced technology

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