Glue: A Social Net That Lives In Your Browser

Full disclosure – this post is a about a new service from our portfolio company Adaptive Blue. I have a vested interest in the success of Adaptive Blue and the new Glue service.

What if you could join a social net that you don’t have to check all the time? That doesn’t require you to visit a destination web site, but is present whenever and wherever you want it.  That connects you to people and things that you share in common with others. That is smart and only engages you when you want it to.

You can join that kind of social net today. It’s called Glue and its now available for everyone to try. I’ve been using it for the past month and it works great. You install a quick firefox extension, log into Glue, and you are good to go. Then whenever you visit a web page about a thing you care about (a stock, a book, music, a person, movies, gadgets, actors, etc) you’ll see the other people you know (and some you don’t) that also are interested in that item. You can favorite things and tell others about them. It’s easy and quick. It’s lightweight and doesn’t require much of a commitment.

It all happens in the glue bar that drops down when you visit a page that Glue recognizes. This morning I was on and visited Ben Kweller’s page. Glue recognized Ben Kweller as a musician and dropped down this Glue Bar:


I also visited the $AAPL page at Google Finance and got a different Glue Bar:


Different pages (things) generate different glue bars, but that’s exactly the point. At I’m likely to want to interact with my music friends. At Google Finance, I’m likely to want to interact with my stock friends. They are different for the most part, but in a few cases they are the same. Glue understands all of that and more.

There’s a great five click quick tour of Glue on this page. There’s also a screencast if you want more detail. Give it a try and let me know what you think. I hope you like it as much as I do.

#VC & Technology