Super Bowl Ad Ratings

Thummit, a relatively new company started by, among others our new FCC Chairman Julius Genachowski, ran a survey via twitter and web of the super bowl ads. Here are their results. Click on the link that says “The Worst” to see the ads that got the least votes.

If you are curious how they compiled these results, the methodology is outlined here.

Let me know in the comments what you thought was the best and the worst.

I liked Hulu, Bridgestone, and Doritos.


Comments (Archived):

  1. Kiril

    Seriously, did nobody like the CareerBuilder commercial but me? Had me in stitches. I even tweeted about it.

    1. Brian

      I liked it – I actually thought my brain had something wrong during it. The Hulu ad was great, because I’m assuming it frightened old people all over the country, both because of the brain-eating and the “TV on the internet” concept.

    2. fredwilson

      I guess not. I missed it getting more beer

    3. Shane

      That was actually my favorite. I thought it was very clever.

    4. Max

      Definitely agree with you on the CareerBuilder one. I mean how can you not like a koala getting hit in the face…and multiple times too. I love the ads during the usuper bowl and actually found something about the ads and if they were recession-proof or not. Whether they changed because of the downturned economy. Here’s the link:

      1. Kiril

        I think if we use the sample composed of AVC readers, it would clearly make the top 10. 🙂

        1. Jamie Lin

          I liked the Monster one better. Career Builder one felt they were trying too hard!

  2. Chris Yeh

    I would argue that the Hulu commercial should be considered the most successful, since it generated the most voting. There’s no such thing as bad publicity!

    1. fredwilson

      Good point

    1. fredwilson

      Thanks for posting that. Interesting to compare web vs traditonal methods

    2. matthewclemmons

      I love the real time graphing under the viewer. My top 3 are CB, Hulu and Teleflora. I’m shocked the viewers didn’t like the “no one wants to see you” comment…it was one of my favorite SB commercial moments last night.

      1. fredwilson

        Man, I hated that teleflora commercial. I would never send flowers via them. They might come looking ugly and dead

        1. matthewclemmons

          At least they’d be funny

  3. markslater

    we should ask the people of arizona what was best…in this day and age – that had to be a hack.

    1. fredwilson

      WhoaThat’s nutsSurely a hack

      1. markslater

        and here it is in all its glory (its blurred out so somewhat PG)…how could they let that happen!

        1. fredwilson

          That video was taken down before I could see it unfortunately

  4. Cory Levy

    The Doritios commercial was the most ‘talked about’ in my school today. I thought it was pretty funny!

    1. fredwilson

      It was

  5. jaygould

    I liked Hulu and Doritos as well. It seemed really toned down this year, disappointing.

  6. SeanGreene

    Fred, thanks for sharing the Thummit data with your readers. The overall volume of tweets with opinions on the ads was pretty impressive. While the Top 10 (and bottom10) are always interesting, We found interesting results in the middle as well. Some ads, like Cash4Gold were really polarizing – people either loved it or hated it, but few were in between. From a marketers perspective, that may not be a bad thing.

  7. Wealth Alchemist

    Cool Ad rating platform! this is taking twitter to another level combining with rapid feedback.btw, NBC still sold out this year’s superbowl ad slot with a record high revenue this year, despite recession:http://www.wealthalchemist….

  8. john risner

    I read AVC throught Google reader and the link there to thumnit takes you to a beta site.. I request a intvite, get it by email, and sign up. No problems. then I visti thumnit site and see no rerfernce to this poll. I poke around and still can’t find it. Visitng the AVC site I can see it all, but it is not easily accessbile on the thumnit site.If this site aspires to be more than local restaurant reveiws (been there, done that) then improve the home page to make finding polls like this easier