Earning Your Media (continued)

I spent some time this morning putting together the first draft of my talk on Tuesday at the Ad Age Digital conference. It builds on what I laid out in my post yesterday under the same title.

This is still very much a work in progress and will change as I collect some data, videos, images, and more comments and suggestions. So fire away in the comments please.

Note that the videos don't play in the slideshare version I am embedding here. Also, some of the text is not legible unless you go full screen mode (click on the second icon in from the right on the bottom of the player).

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