Back in 2004, when my partner Brad and I started Union Square Ventures (USV), we decided to make our website a blog. It took us a year to do a final close on our first fund, so when we had finally finished the marketing period for that first fund, we put a blog onto usv.com and Brad wrote a Hello World blog post. In that post, he said:
We realized that our thesis evolves incrementally as a result of our dialogue with the market, and that the best way to manage that was to accept that we would never get to an answer, so we should just publish the conversation. The best way to do that is with a blog. So here it is.
That strategy has worked well for us and hopefully for entrepreneurs doing their homework on us. We have published the conversation on usv.com for about seven years now as our strategy and role in the startup world has evolved and grown.
But a funny thing happened on the way to the forum. We started having the conversation all over the place. We've been having the conversation here at AVC since 2003, so going into the usv.com experiment, we knew that would be an issue. But we also have the conversation at continuations.com, aweissman.com, unfinished work, christinacacioppo.com, garychou.com, and on countless tumblrs, twitters, disqussions, and elsewhere around the web.
The footer to Christina's home page says it all:
So last week Andy wrote a post on usv.com asking the question I asked in the title of this post. In that post Andy said:
our instincts are telling us it may look and feel more like an application or web/mobile service that aggregates content rather than strict content publishing
So Andy went on to say this:
We are therefore looking for someone who can help us build this specific project. Someone who is well versed in web and mobile and design methodologies but who is also a creative thinker. We have some basic ideas of the application we would like to build, but these are not set in stone; we value someone who can not only design and build but also help with the initial brainstorming, ideas, scope and prototyping.
If you are interested in working with USV to imagine and then help build the future of usv.com, please go to that link and let us know.