So they did The Crunchies yesterday. It got me thinking about award shows. I am not a fan of any process that selects a best of anything that doesn't involve the parties getting out on a court or field and battling it out. But clearly award shows are a big deal and people love going to them, watching them, and winning them.
And what exactly is the point of selecting the best of any of these things? The best movie? Was it really the best? The best social media company? Was it really the best? The best book? Was it really the best?
Why can't we celebrate the diversity of the work, the many efforts that were made, and all the amazing things that got created in the past year. But instead we focus on the one single very best one. As if there were just one.