Feature Friday: Embedding Media

I was reading the latest Twitter S1 on edgar.sec.gov this morning and saw this tweet embedded in their filing. It made me smile to see that.

KD tweet
That is a great twitter conversation. It is one of my all time favorites. And, as many of you know, I also love KD. His game is pure pleasure to watch. I can't get enough of him. And if you want to see the flag football game in question, you can watch it here.

I will end this feature friday with some embedded music. My colleague Brian made this mix on a plane last week. I've been listening to it since. The A$AP beat that kicks it off is excellent.


Comments (Archived):

  1. jason wright

    archive index ‘culture shock’ for this post.it makes a change from being in bed with media.S1 – Carl Icahn wants Apple to buy back shares. what do you think to that idea?

    1. fredwilson

      that was my intention

  2. pointsnfigures

    Awesome. KD is a great athlete, but it doesn’t look like he has a great arm! I was talking to a guy that played in the NBA and in Europe about the change in the game over the last fifteen years. KD is an example of that. Back in the dark ages of long socks and short shorts, who would have thought a 6’10” big could handle the ball and shoot the three? Almost every coach I know would have him playing on the box, with his back to the basket.BTW, look out NBA, D Rose is back.

    1. fredwilson

      seriously back. i saw the game the other night. he looked great.

      1. btrautsc

        1. KD is a freak. Drafted at 6’10.5. Wingspan 7’5. Reach is 9’2!!!2. Just split NBA league pass for: #1 Grizzlies. #2 The Return of DRose #3 the Splash Brothers in GS.NBA GM/ Finance thoughts – keep an eye on OKC and its contracts: specifically Ibaka. Perkins will be on the block all year, but no one is jumping for his 17M paycheck over the next 2 seasons. Ibaka could be a threat to move if OKC thinks they can win playing small ball.they have right at 75% of their payroll wrapped up in that front 4, and who knows how Westbrook will return and who is going to space the floor with Martin gone.

        1. pointsnfigures

          You have to add the Heat. LeBron is something to watch. Seriously quick, and strong. KD doesn’t have LeBron’s sheer strength. As a Bulls fan, I dislike them-their attitude etc, but you have to watch them.BTW, Passed Antoine Walker on the street the other day. He is bigger than his listed 265……

          1. btrautsc

            I am very over-Heated. Too much exposure on ESPN. Too much with the “we’re the bad guys” mantras and such. They’re like, the nicest guys in the league. Everyone likes them. It is fun to watch LeBron be incredible, but the over-legend-ification of them just kills me. Plus I work closely with 4 enormous Heat fans.Kobe fits that role for me, because he legitimately is an asshole and really hates everyone and cares about nothing but making dagger jump shots and winning at any means necessary. The ultra competitor.Side note re Miami: I generally think the Boston “big three era”, followed by the Miami big three are going to hurt the league for a long time, but that is a longer conversation.

          2. pointsnfigures

            Over Heated!!! Love it, and yes agree about ESPN. During baseball season all I saw was Boston and the Yankees. ESPN is boring.Agree about Kobe. Ultra competitive. It’s what I loved about Jordan too.I don’t know bout the Big 3. There is so much talent in the game today. It’s tough to repeat. Teams have to play together, and certain nights, one guy can break out of nowhere and kill you. I will be interested to see how a guy I played against back in the day does with the Clippers this year. He has bitten off a big piece there, now let’s see if Glenn can make something.

      2. Anne Libby

        As an aside (to an aside) I was wondering how these side conversations would arise on USV.com — if at all.

    2. Pat Clark

      Speaking of guys that are back in the NBA – Greg Oden. I find myself pulling irrationally for him to stay healthy this year and succeed (even though he’s on the Heat…). First play of the year in preseason – he backed his guy down and throws it down.

      1. pointsnfigures

        he came out too early from school. needed one more year of seasoning. been hurt, but man is he strong. Has an ass the size of a state so he is hard to get around.

    3. JamesHRH

      Great post – everyone should google Billy Paultz to prove your point.

  3. JimHirshfield

    Love embeddable. Still don’t have enough of it.

    1. William Mougayar

      Embeddable comments? There used to be a Disqus widget somewhere, no?

      1. JimHirshfield

        I’m not aware of a widget.Some hackathon stuff related to that in the past, tho.

  4. laurie kalmanson

    the amount of pre-existing everything around that flag football game: the twitter app to get the conversation started, the twitter connections to make it spread, the personal networks to send it along, the cameraphones to record it … the series of tubz underneath it all … and twitter stands on top of all of tht and brings it all togetherseeing that amazing video capturing in person what the digital made real makes me think about philippe petit walking between the wtc towers and such a small amount of video to capture it — nobody had phones — http://en.wikipedia.org/wik

    1. Donna Brewington White

      I detect that you are a systems thinker, Laurie.

      1. laurie kalmanson

        indeeeed. how did that ___ get there?

  5. Julien

    May I suggest another Feature Friday? “Following”. It’s now a feature on almost every app we use on a daily basis. I’d love it if you wrote about that, what you think it means, what value it adds, why it’s everywhere… etc

    1. awaldstein

      Great one….It is core syntax to Twitter, I think a bolt on to most of the others.

      1. Julien

        You surely follow Fred’s blog, but probably not after clicking on a button! Also you follow 2 people on Disqus and 409 people on Twitter!So I think it’s very interesting why you think you don’t follow anyone! Yet another reason to talk about that “feature”.

        1. awaldstein

          I edited it above.Yes on Twitter, yes on Tumblr. It is core. If I don’t follow anyone I’m basically on a silent personal path.On Kickstarter–feels useless to me.For Fred, except for Twitter, I don’t follow him, I’m part of this community. Different to me.Disqus–I may have a few but its a feature that has really little value to me.Great topic as its not about Following, its about how you navigate and will point to the different social vocabularies we have and speak.

          1. Julien

            Your final statement is where I want to see Fred going :)Right now, I believe content discovery on the web is too much oriented toward “search”, while i think a better use of the following pattern could probably help us find more content in a more relevant way.It would also increase serendipity a lot because when you follow someone, you let them ‘surprise’ you. Search is more and more customized to me and I will only find what I’m looking for, rather than discover what I don’t know (or what I ignore that I don’t know!)

          2. awaldstein

            No one is doing this now and I think as soon as things become one to many, rather than many to many, it falls flat. Follows especially.You might enjoy this older post, one of my popular on just this:Community discovery http://awe.sm/r3lWA

          3. Carl Rahn Griffith

            That’s exactly what I was trying to do with ensembli.Ah, well… another time, maybe. Pots n pans beckon! 🙂

          4. awaldstein

            Wash less, develop more my friend!

          5. Carl Rahn Griffith

            We’ll see, Arnold. All my start-up did was break my heart and bank-balance; ‘just’ washing pots part-time on minimum wage is more rewarding – cerebral gratification sadly doesn’t pay the bills…

          6. awaldstein

            I know you. I know your talent. It has value that should have an economic outlet.My light thoughts from afar my friend.

          7. Carl Rahn Griffith

            Too kind, Arnold. Many thanks, my friend. Good vibes being reciprocated from here :-)I don’t have any plongeur shifts this weekend and staying offline in general to mull over things. Was gifted a cheeky Pinot Noir for tonight so hopefully that may assist in an epiphany ;-)Have a great weekend! Cheers!

          8. awaldstein

            Back at ya….

          9. Anne Libby

            Yes, and that it’s limiting to try to figure someone out by their public social “graph”…

          10. awaldstein

            I’m a huge believer in community as the answer.Flash communities cutting across networks and the smarts of the network itself. And that our networks are our greatest works that keep paying back.Endless posts (sorry!) on this.

          11. Anne Libby

            No reason to be sorry!

          12. Donna Brewington White

            Have you ever articulated your ideals for how an online community would function. And then how this would apply to different scenarios, such as social, business, markets, etc. I’ve thought about this in terms of recruiting. I don’t think anyone has truly nailed this and I think community could be a powerful recruiting force. It already is to some extent but can become even more so. I am sure of it, especially with an online foundation or component. More on that some other time. I’ve got some ideas. ;)But I digress. Back to my original thought. I think you have some important thoughts on community but most people connect to application. The thinkers create a path for the doers.

          13. awaldstein

            I’m flattered–thanks!I’ve had some pings to republish my community and marketing posts in a series of ebooks. Haven’t had the time yet and not sure on whether I want to do this.

          14. Donna Brewington White

            Guess I need to go through your archives on this and read further. I’ve read a lot of what you’ve written on community but it sounds like have missed some things.

    2. fredwilson

      Will think about that

    3. ShanaC

      game on I want to talk about that

    4. Ricardo Diz

      Great suggestion. I’d love it

  6. Salt Shaker

    KD is humble, in part, cause he plays in OKC. That’s hard to do in big media markets like NYC, LA, etc. It’s great to see video of big time athletes engaging as regular Joe’s. The lack of pretense humanizes them and certainly enhances their likeability, in contrast to players like JR, KG, etc.

    1. pointsnfigures

      I think it’s core to him as a human-not where he plays. Sometimes there are also contract issues with players-even if they want to play a pick up game in any sport they can’t. It’s a business, and their talent is valuable. Any injury outside the actual game is fatal.

      1. Salt Shaker

        Every pro sport has clauses in player contracts prohibiting their engagement in certain “extracurricular” activities, although sound judgement frequently isn’t exercised (see: Jay Williams Chi Bulls, Ben R. with Steelers, etc.). My primary point was that external media pressure in big markets creates an environment where athletes are far more guarded and less approachable than in smaller markets, regardless of how they are wired. The whole athlete/fan/community interplay is generally quite different.

        1. Dave Pinsen

          Eh, I don’t know about that. Steve Nash plays in and organizes an annual soccer game for charity in a park downtown in NYC (where he lives in the off season).

          1. Salt Shaker

            I’ve actually spent a little time w/ Nash when he summers in New York. (A good friend of mine works with his agent.). He’s a great guy and a very, very skilled soccer player too. I’m fairly certain though if he were injured playing soccer his NBA contract could be voided, as well as any possible insurance claim. Usually some kind of settlement is negotiated, most often at the player’s expense.

      2. LE

        Sometimes there are also contract issues with players-even if they want to play a pick up game in any sport they can’t.What is the “stick” that is used for a contract clause like that?It’s a business, and their talent is valuable.Agree. People always lose sight of that fact when they make a comment regarding what someone else can or should do. Because the people that make those comments don’t have to suffer any real consequences on the downside of the wrong decision.I sometimes wonder about how many people in important positions take risks that would take them out of service at critical times. Purely for fun without any business benefit.

    2. JamesHRH

      Moving to JZ’s agency screams ‘leaving OKC’ to a lot of people.I am long KD35 big time, tho.

  7. Kasi Viswanathan Agilandam

    His moves were like foobasketball….can’t get rid of basketball moves and throws.

  8. Kirsten Lambertsen

    Love the mix. It’s great to work to.There needs to be a “Great Moments In Twitter” site somewhere. Does that exist?

    1. Dan T

      I don’t know if there is . . but one of my fav’s with Shaq, meeting up with fans in a diner.http://blogs.phoenixnewtime

      1. Kirsten Lambertsen

        That’s a cool story! I can’t believe he did that, and I can’t believe only two people showed up. Ha!

      1. Kirsten Lambertsen

        Ha! How about that! Great idea 😉

    2. Dave Pinsen

      Years ago, IIRC, someone made a documentary about a day in the life of Craig’s List. Could see something like that working for Twitter. Maybe too late to add to the pre-IPO buzz though.

    3. ShanaC

      can’t listen. I have a mild flu and it is making my head hurt :/

  9. jason wright

    the obama care departure hurt the tweets and appearance vibe. the brand needs more finesse. leaving by hailo would have worked a treat.

  10. Kasi Viswanathan Agilandam

    how does it feel to finally reach the S1 state?…(fred might have seen many ‘aha’ moment…but I am asking other ex-CEO’s …)

  11. Abdallah Al-Hakim

    It is a great example of a good twitter conversation. Part of the challenge with twitter used to be spotting the conversations but their new feature of linking people with blue line is terrific and definitely eye catching (and it is native to app!)

  12. Dave Pinsen

    Coincidentally, I noted both of these features of Twitter (the ability to embed media and the chance to occasionally connect with well-known folks) in the comment thread of this blog post last night: http://isteve.blogspot.com/

    1. JLM

      .Excellent post on fracking.Fracking has the potential to turn the US into the largest owner of known reserves on the planet, unlock massively more oil from existing wells with a very small incremental investment, allow the production of marginal formations and produce a lot of jobs.Aquifers are way above oil containing rock formations and the notion that fracking at 10,000′ below an aquifer is somehow going to impact aquifers is nonsense.Well played.JLM.

      1. Dave Pinsen

        That blogger often ends up having readers email him some interesting details like that on a topic.Completely unrelated (except the Twitter connection), but you might enjoy this: https://twitter.com/dpinsen

        1. JLM

          .Well played.Water dogs are the best. I have owned a couple of Labs one of whom was the best swimmer I have ever seen.He was a purebred and would routinely swim across Town Lake in Austin hunting for a tennis ball I would launch from one bank.He would dodge boats and canoes and get that ball every time. One day I decided to see how long he could go — 2 1/2 hours later my arm gave out. Texas Pete got the W and I got a very sore arm.JLM.

      2. ShanaC

        it is the drilling process – doesn’t it have to go through the aquifier layer – does a hole open up the possibility of contamination of one through the hole, since the hole now links them together?

        1. JLM

          .Hole is lined with a steel pipe with perforations only at the oil or gas producing level. No cross contamination possible. Aquifers are shallow — 2-300′ — while oil is at least 10-100 times deeper.JLM.

  13. Ray Gobberg

    +10 swag points for referencing A$AP…

    1. fredwilson

      love the whole mob

  14. mikenolan99

    Made me think of the time Lenny Kravitz surprised a high school band playing “Fly away”… watch how the HS drummer picks up his game when Lenny starts to sing at 4:20…http://www.youtube.com/watc

    1. Donna Brewington White

      One of my husband’s claims to fame is that he bought a guitar that Lenny Kravitz owned for a week.

      1. JamesHRH

        Great singer, writer & hilarious cool clip.I don’t bat that way, but I assume he is to be one of the 5 most attractive men in history: he just seems like the guy that melts women,

        1. Donna Brewington White

          It is so funny that this is your comment because I restrained myself from sharing a LK story about that very thing. (Not about me, BTW.)

  15. panterosa,

    I am taking one step back to embedding – things which lead you other embedded stuff – http://us.moo.com/nfc/. In IRL we still exchange things, it’s just a different type of breadcrumb on a path of many.

  16. aarondelcohen

    I had no idea KD did that. Huge smile. Great post.

  17. William Mougayar

    Why stop at Media? You can embed:- a series of data like a graph- a survey- a poll- a testThere’s probably more I can’t think of. Embedding should be made even easier. Pasting a java code somewhere on a page is not something that anybody ventures to doing.

    1. awaldstein

      True but just because you can doesn’t mean you should.I embed very little rich media. Why?It moves attention and changes the dynamics of engagement.Not so with a graphic or photo. 100% true with video or audio.And with very few exceptions, I truly dislike surveys.

      1. William Mougayar

        But embedding data/graphs to make a point is useful. I’ll do this on tumblr and show you.

        1. awaldstein

          Still graphics bring attention and engagement in, rich media does just the opposite actually except in some catalogs. LuluLemon does a great job of this opposite point.

      2. LE

        I truly dislike surveys.Especially those forsee ones that seem to pop up everywhere you go. The marcom people who put those out (they way they do and when they do) must be brain dead.It moves attention and changes the dynamics of engagement.Agree. I remember a time that Charlie posted a video here of Warren Zevon. I totally forked to youtube and did more videos. No big deal for AVC of course. [1]Using the physical world of retail as an example you normally don’t give people an opportunity to get distracted so they wander from your pitch or whatever you are trying to communicate.For that matter you don’t give them doors all over the place to easily walk out to another merchant’s (whether competitor or not) store.There is one entrance, at the front of the store generally. And the milk is in the back so you have to walk past the other stuff and impulse buy things.Remember “get Netscape now” buttons? Why in the world would you put that on your site and expect that people would take the time to download (in a 56k dialup world) and return all fresh and refreshed to your site?[1] Over time that led to more music videos that I Iiked so much I actually bought the concert DVD’s. I’ve been meaning to thank Charlie Crystie because his one simple video link led to a discovery that ended with me buying several DVD’s that I can enjoy while exercising. And I mean really enjoy.

        1. awaldstein

          Survey marketing had a heyday of maybe 2-3 years in the late nineties. Post that, just laziness and misguided market thinking.

      3. JamesHRH

        I am often reading somewhere without headphones & sound is not possible.thanks but no.and, quite often, not in a strong broadband location.meh

  18. Carl Rahn Griffith

    Be careful who you jump into embed with 😉

  19. Guest

    Embedding this Friday playlist for y’all. <iframe width=”100%” height=”450″ scrolling=”no” frameborder=”no” src=”https://w.soundcloud.com/pl…”></iframe>

    1. fredwilson

      it’s a bummer that you can’t embed into a comment#featurerequest

  20. Mesh Lakhani

    It would be dope if a soundcloud playlist would show up when link is posted. https://soundcloud.com/mesh

  21. Jeffrey Hartmann

    Fred,Maybe you guys should do some investing in some Oklahoma startups so you have extra reasons to come to Thunder Games and watch KD when you are in town for board meetings *wink*

    1. Drew Meyers

      We need a way for AVC’s audience to indicate which cities Fred should invest in 🙂

  22. LE

    The A$AP beat that kicks it off is excellent.Interesting. Wow. Not something I would normally listen to so I did. To me it’s just a bunch of noise strung together.

    1. fredwilson

      its like scotch whiskey. the first taste isn’t so great. but in time, it grows on you

    2. mikenolan99

      I’m making a conscious effort to listen to more new music. My wife claims that I’ve become the old curmudgeon that shouts at kids to turn the noise down. Sigh…

  23. Donna Brewington White

    I don’t read a lot of S1s but do they always have this much personality? I was expecting a dry document and this is actually an enjoyable read.* The use of embedded media really does help the Twitter experience to shine through and I wasn’t expecting this in a legal document. (*I may not be the best judge of an enjoyable read — I used to read annual reports for fun.)A small thing but I took note of it — is that in the “Letter from @Twitter”, the handle (@twitter) is used. An almost imperceptible way in which Twitter demonstrates that they really have made an impact on culture. Also made it feel like they were communicating with their community in the midst of all the numbers and data. Like, “You have invested in us all along; this is just another way. We are all dressed up here, but it’s just us.”

    1. William Mougayar

      They sure had fun writing this one, peppering Twitter all over it.

  24. JamesHRH

    Old school embed – http://www.mirror.co.uk/tv/…I just happened to catch this documentary finale. Even without seeing the first 7 episodes, it got to me,

  25. Marcel

    My favorite twitter thread.

    1. fredwilson

      yeah, that was another good one

  26. Nate Jones

    I helped manage KD from 2009 to the beginning of 2012. Great young man. The lockout summer was a busier time for me than most would expect because KD was traveling around the globe playing in pick up basketball games and doing things like the flag football game at OSU. Working with videographers like the young man that filmed this video to help it go viral was key to all of that. If a star from the 90s would have done the same thing during the 1998 lockout, there wouldn’t have been the infrastructure in place to get pub around it. Thank goodness for youtube and video embeds.This is still my favorite moment from that summer: http://www.youtube.com/watc…Fred, I know you’re a hoops fan. I’m currently working with a similar good guy that you might like to follow…Damian Lillard of the Blazers.

    1. fredwilson

      we don’t see the Blazers much here on the east coasti will keep a look out for him

  27. fredwilson

    So great, right?