I read this in an analyst report published on Yahoo! yesterday:
We believe Tumblr is an underappreciated asset with fast growing user base and engagement levels. We think Tumblr may actually be capable of creating as much value as Yahoo! core.
It’s not clear to me how much value the “Yahoo! core” has so it is not possible to put a number on this statement. But it is telling.
I have been using Tumblr every day for almost seven years now. USV invested in Tumblr in the fall of 2007 and we ceased being investors last year when Tumblr was sold to Yahoo! in May.
I still use Tumblr every day. I think it keeps getting better and better. My feed today is incredible. As it was yesterday and the day before.
The magic of Tumblr is that it sits between Twitter (short form) and WordPress (long form) and fills a gap in the world of blogging that nobody else has managed to capture. There are elements of Facebook and Instagram in it as well. So it’s a lot like all of these apps but in the end it is like nothing else. It has a soul and pulse and a vibe that other social apps don’t have. At times, it is simply magic.
When Tumblr was sold to Yahoo! a lot of people thought that spelled the end of Tumblr. I was not particulalry worried because I knew that David was committed to sticking around and Yahoo! was committed to leaving Tumblr alone. Nine plus months later, I think we can all say that to date the marriage has worked out well for the Tumblr users. The product has never been better and it feels as alive today as it did when I first logged in almost seven years ago.
So I agree with Carlos (the analyst who wrote the line I opened this post with). Tumblr is underappreicated. It always has been. But not by me. I love Tumblr.