Feature Friday: SoundCloud Cards On Twitter Mobile

Yesterday afternoon I was in a meeting at our portfolio company SoundCloud and I got a Kik from Kirk who said “did you see the new SoundCloud cards running inside Twitter?”

When we had a break in our meeting, I replied and said “No, but I saw the buzz on the feature on Twitter” and then asked him to Kik me a Tweet I could look at on my phone.

He kik’d me this one and I played it on my phone from inside Twitter (open that link on your phone in Twitter if you want to see it in action).

The really cool thing about this new card is you can minimize the SoundCloud card (like you can minimize a video on YouTube) and then keep listening to the music while you move away from the tweet.

That’s a big deal because most SoundCloud tracks are 2-5mins long and you wouldn’t want to keep that tweet open on your phone for 2-5mins if you could avoid doing that just to hear the entire track.

Apparently this feature (called Twitter Audio) will be available to other audio partners. This is a great move for Twitter and a great thing for SoundCloud and other audio companies too.


Comments (Archived):

  1. jason wright

    gobbledygook to me.

    1. fredwilson


      1. jason wright

        perhaps an allowance – seven pimp posts max pcm?

      2. JimHirshfield

        Pimping indeed!!Portfolio app promiscuity: They’re all jumping embed with each other!

  2. William Mougayar

    Does this mean that you’ll start sharing your daily song to Twitter as well, and does this cannibalize a little bit Tumblr?

    1. Anne Libby

      Da Bulls.

      1. pointsnfigures

        They looked a little rough last night but they won it in the last 24 sec. Preseason….

  3. JamesHRH

    The issue is capturing in Soundcloud.The 1:100 tweeter / reader ratio must be replicated @ SoundCloud (or even lower?).It has to be a big deal for creators of music, to be able to leverage Twitter’s reach.For the Twitter, one can only assume that this is the first of many source integrations?

  4. JimHirshfield

    A Kik from Kirk is better than a call from Saul.

    1. bsoist

      I just knew those three words were going to lead to a comment from Jim.

  5. ErikSchwartz

    It’s Foneshow! Text notifications on your phone linked to live streamed audio.I have some old slide decks they can borrow.This is great for news and politics.

  6. Satish Mummareddy

    Totally orthogonal but had to post it here:A friend of mine asked me to do a public gratitude challenge for 5 days on facebook. and Day 4 for me was about mentors, teachers & managers. So here is the part that I wrote that deserves to go on avc.And thanks to the internets, my amazing virtual teachers: Fred wilson for writing on avc.com, Marc Andreesen for sharing wisdom at pmarca.org, cdixon, mark suster, brad feld, and many more…. I am grateful that you take the time to write blogs and share your wisdom.

  7. Twain Twain

    Twitter is the Post-It note, apparently. This graphic was posted on G+ so I asked where G+ was in the picture.I also didn’t get into SoundCloud until I found out this summer that music by Theo James, who plays the character ‘Four’ in the movie ‘Divergent’, has been posted on SoundCloud.

  8. Richard

    Interesting piece in Wednesday’s Financial Times about Dick Costilos moves over the last year and his focus on getting active users numbers up. In many ways, twitter is a startup with a long long runway.

  9. Frank W. Miller

    Just a quick comment. I absolutely love Soundcloud. I’ve been using it for more than 3 years now. That said, the most recent redesign is not an improvement in my opinion. The way they moved things around onto multiple pages just isn’t working for me. I preferred the simple one page thing they had before. Just MHO.

  10. IComplainAlot

    How did I get here.

  11. Ciaran

    Repeatedly using a brand name as a verb doesn’t mean it is one. I’m afraid only normal people will decide when that transition happens.Until that time, I would suggest that most people will probably use Kik to send messages, just like users of Line, WhatsApp, etc…

  12. jason wright

    con fusion

  13. awaldstein

    Actually this is pretty cool, and something easily understood by most Twitter users.Facebook threw out auto run videos but they stop when you scroll the feed and like many things FB–it ends up more noise than behavrioral connections albeit with good intent.

  14. Kirsten Lambertsen

    Agree with Arnold. I think this is actually so intuitive that it’s one of those things you feel like should have been there all along.

  15. jason wright

    i have an account. using it is the next stage.

  16. LE

    I buried Paul?

  17. JimHirshfield

    WF of Darien, CT or Trader Joe’s