Throwback Thursday: Etsy in 2007

This video was made to celebrate Etsy’s year in 2007. That was the third year the company was in business and the second year we were invested. I think this does an incredible job of showing what the secret sauce was that made Etsy what it is.


Comments (Archived):

  1. Chimpwithcans

    Looks like a hell of a lot of fun.

  2. William Mougayar

    “Culture eats strategy for breakfast”Attribution to Peter Drucker, when he observed that you can’t create or implement a strategy that’s incompatible with a company’s culture. He said it’s like a country’s culture- you don’t change it, but you work with what you got. Luckily for startups, you have the luxury to create/boot-up a cool/effective culture from the ground up, like Etsy seemingly did.

    1. David Barnes

      At what point in a company’s growth does culture get locked down?

      1. William Mougayar

        I wrote a long post on the evolution of startup culture – let me know if this doesn’t answer it:http://startupmanagement.or

        1. David Barnes

          Yes! And a phenomenal reading list too.

          1. William Mougayar

            And a test at the end 😉

        2. Reddy_s

          William that was a Great well rounded post covering all aspects of Company culture .

          1. William Mougayar

            Thanks! Glad you liked it.

      2. JLM

        .Culture never stops evolving. Ever.JLMwww.themusingsofthebigredca…

    2. JLM

      .Agree more with you than you do with yourself.Do not be forced into a false choice — Vision, Mission, Strategy, Tactics, Objectives, Values and CULTURE all work together when done correctly.JLMwww.themusingsofthebigredca…

  3. Mario Cantin

    It looks more like a social movement one joins than a marketplace.

    1. fredwilson

      That was true then and still is

    2. Matthew Ranauro

      The emotional connection made with the community is key.

  4. awaldstein

    Any company video that has a kitten in it is a winner in my book.I feel personally good about their success. That is how core their brand is to the market.

  5. Tom Labus

    Congrats on the IPO.Whats that’s being funded

    1. fredwilson

      a non-profit that will educate etsy sellers and people like them (women, creatives, etc) on entrepreneurship

  6. JimHirshfield

    “Sew useful” <—hahaha, I get it…I’m in stiches. (wah, wah, wah)

    1. David Barnes

      Button it.

      1. William Mougayar

        He couldn’t zip it.

        1. David Barnes

          With such a rich seam of puns this could become a very long thread.

          1. William Mougayar

            It will be tailor-made. Measure twice, cut once.

          2. JimHirshfield

            Upvoted all…you seem to have a vested interest in puns, despite all the hemming and hawing.

          3. William Mougayar

            You are the master tailor of puns.

          4. JimHirshfield

            These puns are duds.

          5. David Barnes

            It’s unravelling now.

          6. JimHirshfield

            ‘frayed not

          7. William Mougayar

            They aren’t as fashionable as other ones from another season.

          8. Joe Cardillo

            AVC = A Very Cool Marketplaceforpuns

          9. William Mougayar

            Abunchof Veracious Commenters

          10. Joe Cardillo

            Oh good, I was hoping someone would help…I’m a little off my game on the pun front lol

  7. Guest

    That must have cost a lot! What’s the business value of a video like this?

    1. Tal Lev

      1. Biz value: emotional connection, employee morale, cementing culture and values, recruiting tool, investor pitch. And as Gerry the Elephant said: HAVE FUN!2. Not sure it cost a lot – it’s ETSY after all – all that’s required is some footage and editing on a desktop tool, then add soundtrack. Could be a fiverr job. Welcome to the new economy. So totally worth it.3. Paraphrasing, “if you have to ask how much it costs, then you don’t get it”Congrats Fred and Brad. Great company, well done!

      1. David Barnes

        Thanks for replying. I posted then deleted the question because it seemed a bit snarky, but I value the reply.

  8. pointsnfigures

    Congrats on the exit.

    1. leapy

      Is it an exit? Can’t seem to find which shares are being sold in the flotation. Raising $267 million doesn’t leave much for founders/Friends&Family, etc….

      1. leapy

        Found it – If I read it right, USV is only selling about 6% of their Etsy holding unless the underwriters call on more…. So they’re in it for the longer haul.

  9. markjosephson

    Congratulations Fred, to you and the team. Well deserved win and a testament to building great businesses for the long haul.

    1. fredwilson

      thanks Mark

  10. Jess Bachman

    Taking it back even further, I went to high school with Kalin. Etsy is a total extension of who he was, even then.

    1. fredwilson

      that is correct

  11. DJL

    Just this morning I am sitting in a Starbucks in Texas. A women behind me has a kick-ass cover for her laptop. Some guy comes up and says “where did you get THAT!””I ordered it on Etsy!” The tendrils are everywhere. Great stuff.

    1. fredwilson


  12. rich caccappolo

    Congratulations again! Great for the company, the investors, the buyers and sellers on the site – and for NYC!

    1. fredwilson

      thanks Rich

  13. Sebastien Latapie

    Congratulations! I love Etsy and have found some truly unique and awesome products there.

  14. JLM

    .There is nothing as gratifying as seeing a plan come together.Congratulations!Enjoy it. You earned it.JLMwww.themusingsofthebigredca…

  15. marvinavilez

    All I can say is CONGRATULATIONS and the move of bringing Chad in from the west cost as CTO and then showing how he aligned the tech on a successful trajectory was great. He then became the CEO and took the company public. I had a chance to meet with him a few times back when he came on board so to see him today….it is just a great success. Again congrats to all. JOB WELL DONE!

  16. Donna Brewington White

    Fitting post on this momentous day. Wow and Congratulations! My 17 y.o. daughter (18 tomorrow) probably had a small part in that valuation. 😉

    1. fredwilson


  17. Mark Essel

    It’s pretty wild on its first public day, congratulations to all shareholders

  18. JaredMermey

    Congrats to Etsy and the USV team for their investment.Quick question: Did Etsy’s B-Corp status affect the IPO process at all? If not technically, was it something that needed to be explained to new investors?

  19. Matt A. Myers

    Etsy Infographic from Equityzen

  20. Bill Tenneson

    Yes-Huge congratulations to you and Etsy and USV-a fun day!

  21. Guest

    Congrats aside, Fred. How much did you make from this deal ? Feels sheepish while asking but curiosity kills

    1. fredwilson

      More than I deserve

      1. Guest

        Good things happen to good people. You deserve it.

  22. george

    Read this quote somewhere, I believe it’s very fitting to share today…”It’s time for you to live up to your success – smile and take a bow!”Cheers to You and USV Family!

  23. Matt Zagaja

    Just want to add my congratulations to the mix as well. Success is hard and always worth celebrating :).

  24. markslater

    awesome. You and brad developed and executed on one of the more incredible investment theses.

  25. howardlindzon

    congrats. #rockstar stuff

  26. GC

    Fred, would it be possible to post Etsy’s pitch deck? I heard it was one of the best you have seen.

  27. greenskeptic

    Loved the tour we got of Etsy at an event there last month. The mix of culture, creativity, and analytics was infectious. Congrats to you all. Very cool and must be very satisfying for you to have nurtured their success.

  28. fredwilson

    Thanks Charlie

  29. Joe Cardillo

    Sadly the Hobby Lobby/Michael’s contingent is still a good 20 years back…gal that brings her dog to local park is the manager of an HL, and even she thinks they are bound to fail.

  30. Joe Cardillo

    It really is, especially something like what Craftsy/Sympoz is doing