The New Reassurance

My friend Steve observed something to me this week that speaks to the changing dynamic in the world of business, finance, and markets.

He pointed out to me that a decade or two ago, when the financial markets tumbled, the Secretary of Treasury would arrange a press conference, stand behind a podium with some official looking seal on it, and make reassuring comments about the economy in hopes of reassuring investors and the markets.

Now, the Treasury Secretary has been replaced by Apple’s CEO Tim Cook, the reassuring comments are delivered via an emailed letter to Jim Cramer, and the whole thing is reported on Twitter.

Apple has the largest market cap of any publicly traded company and may be the most widely held stock (I don’t actually know), so reassurances from Apple’s CEO matter. Twitter is the world’s real time news channel, and Jim Cramer has a high a profile as any market commentator out there. So it makes perfect sense if you think about it.