Kickstarter and the UN Refugee Agency are launching something important this morning. It is called Aid Refugees and its an attempt to leverage the power of the leading crowdfunding community to raise funds to deal with the global refugee crisis.
As many of you know Kickstarter is a USV portfolio company and it has traditionally avoided getting involved in charitable efforts, choosing to stay focused on helping creative projects come to life. But like other big Internet companies, it gets asked from time to time to leverage the scope of its reach and community to tackle big problems. Until now, Kickstarter has chosen to decline those invitations but the scope of the global refugee crisis is so large and the mission is also consistent with Kickstarter’s recently filed public benefit corporation charter in which they committed to fight inequality. So this time they said yes. This doesn’t mean Kickstarter will start allowing charitable projects on its platform. It does mean it will do this sort of thing when the company feels like it can help make a difference.
Here’s how Kickstarter explains this effort on their blog post this morning:
Two weeks ago, the White House reached out to us with an idea: what if you could use Kickstarter to help the millions of refugees seeking safety in the Middle East and Europe?
We immediately told them yes — and at the White House’s invitation, Kickstarter is working with the UN Refugee Agency to raise money and deliver aid to those in need of it. We’ve all seen the images of people fleeing for safety, on foot and in boats, with nowhere to go and precious few resources. It’s not a crisis that can be solved overnight, but the White House, the United Nations, and Kickstarter all believe that a strong outpouring of support can provide crucial assistance for people fleeing their homes and risking their lives to find a safer future.
To learn more about how we can provide that support, just visit this campaign. It’s not a typical Kickstarter project. There’s no all-or-nothing funding goal. The rewards are all about giving, not getting. And we’ll be donating 100% of our usual fee to support these aid efforts. Most days, this site is a home for people working together to create new things, but this campaign is about something else: working together to bring the most basic of necessities to people who need them dearly. Even a little support can give a family dry clothes, fresh water, or a place to sleep — those “small” things that become everything as soon as you’ve lost them. We’d love your help.
If you have been looking for a way to engage in the global refugee crisis, check out Aid Refugees. I plan to “back this project” and I hope you will too.