If you live in NYC and are freaking out because you haven’t completed your Christmas shopping, I have the perfect solution for you, Etsy ASAP.

Through a partnership with Postmates, Etsy has offered sellers in NYC the opportunity to offer same day delivery. Thousands of sellers opted in and you can now buy from Etsy sellers in NYC and have the item delivered to you same day.

You can filter your search for items eligible for Etsy ASAP. Here I searched for a knit scarf and checked the Etsy ASAP filter:

knit scarf

When you check out, make sure to select Etsy ASAP as your delivery option.

If you are reading this on your mobile phone, you can also get Etsy ASAP there. If you have the Etsy app, click on this banner,

last minute gifts

and get this feed, and go shopping for last minute items.

2015-12-21 07.29.22

You can also do the filtered search thing on your phone if you prefer searching to browsing.

So with the help of same day delivery services, Etsy sellers are available in real time in NYC this week to solve your last minute shopping needs. If this pilot goes well, I hope Etsy will decide to roll this out to many more locations in the new year.

Happy holiday shopping!

Disclosure: USV and I are shareholders in Etsy and I am also on the board of Etsy.


Comments (Archived):

  1. jason wright

    a pilot at Christmas is risky.

  2. awaldstein

    Same day delivery is so easy to say.Such a snarl of logistics made easy is the magic of commerce today.Well done!

    1. BillMcNeely

      You should see wire and bubble gum same day delivery takes behind the scenes

      1. awaldstein

        I’m certain.Love to see the cost and margin hit.

  3. pointsnfigures

    Brings up a different question. I get that Etsy et al need to be on the phone. But, should the app be native? Or should it just be good programming in a language like HTML5 that works on all platforms? Macy’s has an app, Nordstrom’s has an app. Are customers that loyal to them that they need an app that is on a phone? I don’t have an opinion on this at all. But, AVC generally has some pretty good discussions on mobile and I am wondering about this. I see benefits of each strategy.

    1. awaldstein

      How many shopping or buying sites where you have an account with your cc do you browse to on your phone as opposed to an app?A believer that apps are not the answer always but looking across my home screen where I buy stuff, an app is the majority of instances.

      1. pointsnfigures

        I rarely shop on my phone. Use my computer to shop. Find myself at Amazon, a lot.

        1. awaldstein

          I’ve made a concerted effort to change behavior.If you don’t you are generational out of whack.Can’t write on it. Do most everything else.

          1. thinkdisruptive

            Generational, or not, the small screen is the worst possible place to shop. Only really useful if you already know what you want. Lousy UI for anything else. I know people are doing it, but I think it shows in the quality of thought behind what they are buying (unless it is a routine/staple thing).

          2. awaldstein

            You may be right. That in no ways obviates the fact that that is where the market is going.

          3. Matt Zagaja

            Have bought a whole bunch of things on Amazon’s mobile app; it works fantastic. Uses barcode and image recognition in conjunction with the camera to find products. Very easy to buy stuff and know it will arrive in two days thanks to Prime. Also even if I don’t use it to buy I love using it to check reviews on products before buying. I don’t typically “browse” mobile store apps. If I browse online I’m going to places like The Wirecutter, The Sweet Home, etc. to get product ideas and advice.

          4. thinkdisruptive

            That seems like too much work (barcode, camera, image recognition — you must be an engineer), but you make my point. If you know what you want, Apps work fine. If you want to browse and think, you don’t use Apps.Even my kids, who do everything on their phones, shop on the big Mac.

          5. awaldstein

            not black and white.I need a flight to la from ny. i use an app and it works fine.i need socks, i use my favorite sock retailers apps and search and it works fine.if want to make a dinner reservation, same.Specific example of knowing the category or want and having a vendor, like Etsy you have an account with that an app won’t work?

    2. Matt Zagaja

      The advantage of an app is that it will persist login state for a very long time. Get someone to install and login once and you’re rocking and rolling. People will clear cookies, etc. on their browser and then forget their passwords and not buy stuff. My guess is the data backs this up somewhere or they’d stop offering the mobile app.

      1. pointsnfigures

        The flip side is I can envision a bunch of people in a series of corporate meetings deciding they need an app-even if an app isn’t a core part of the experience or culture of the business. Can apps be storefronts? Should I install a Nike app, an Adidas app a Tiffany app etc?

        1. Matt Zagaja

          I definitely see what you mean. It’s very easy for an exec to say we must do something, creating an app is something, and therefore we must do that. I don’t see an app making sense for every business. I think the apps are probably more for the loyalists than the opportunist or convenience shoppers. The Amazons, Targets, etc. of the world can probably better justify them than Tiffany or Nike. Though I do have the Apple Store app and I’ve used it maybe twice.

  4. LIAD

    [Comments are made with love and affection] – branding for this to me feels weak and lacklustre.Uber NOW. Amazon PRIME. PostMates ON-DEMAND. – all imply, speed, power, control, momentum, determination, even exclusivity etc.Etsy AS SOON AS POSSIBLE – feels limp by comparison. – get it to me, when you can, no rush, i’m not in a hurry. as soon as possible works finehey – but what do I know. maybe for handmade/vintage shoppers the branding is completely on point.

    1. pointsnfigures

      If you are down to the wire on Christmas, you panic. In congested areas like NYC, having Etsy Now could mean the difference between success or embarrassment.

      1. LIAD

        agreed!so call it Etsy NOW.Not Etsy ASAP.

        1. jason wright

          perhaps ASAP ought now to be written as asap, as an actual word in its own right, because the acronym seems to have been diluted over time to the point where its original meaning is lost on people. asap now seems to be generally used with the expectation that it will happen NOW.

      2. Richard

        ETSY Last MinuteOrETSY because i really think this gift giving thing is for kids so I put it off until the last minute.

    2. Girish Mehta


      1. JimHirshfield


        1. jason wright

          i suggest a rebranding – Getsy.

          1. Vasudev Ram

            GetsMe (literally – what I want)

    3. Twain Twain

      [Devils’ Advocate with respect and affection.]Uber NOW, Amazon PRIME, Post-Mates ON-DEMAND is very male wording.Etsy ASAP is brilliant because women have frames of reference with ASAP54.The 54 being reference to ‘Studio 54’ where Andy Warhol, Elizabeth Taylor, the Rolling Stones and the uber-stylish crowds used to hang out.

      1. LIAD

        i hear you. i did say the branding could be completely on point for their target market. for me, as a user though, it seems off.

      2. JimHirshfield

        (With respect and confusion)How are these words male?

        1. Jess Bachman

          I’m going to guess its because they are forceful sounding words, which equates to masculinity. But don’t listen to me, I have a hard enough time trying to figure out what is male these days.

          1. JimHirshfield

            “… forceful sounding words…masculinity”Dude, you married?

          2. Twain Twain

            Passive vs active words and unconscious biases at work. Here’s some emerging research into gender perceptions, including from Google.Sheryl Sandberg has also commented on this, tying it in to how products are marketed to women:*…*

    4. kirklove

      I dig it actually. I pictured more of a “Get me that, ASAP!”Also dig the 4-letter ETSY with the 4-letter ASAP. Feels right.Semantics aside – this is much needed for Etsy as the normal 4-6 weeks delivery on stuff is painful. And I say that as someone who’s a fan and long on Etsy.

      1. JimHirshfield

        KIRK LOVE digs four letter words. Go figure. 😉

      2. Brandon G. Donnelly

        i like it too. it’s clearer than “prime” right off the bat.

      3. Stephen Voris

        I pay more attention to the syllables and emphasis matching than the letter counts myself, but they all fit here.

    5. Stephen Voris

      You and I have different definitions of the word ‘possible’.

      1. LIAD


    6. JLM

      .Liad, YOU are clearly not going to be getting the knitscarf.JLMwww.themusingsofthebigredca…

    7. Vasudev Ram

      Etsy Rapido (Spanish, Italian)Etsy Wiki-Wiki (Hawaiian) – from where the tech term wiki comes.Etsy Jaldi (Hindi)Etsy Rapide (French)Etsy Schnell (German)

    8. Kirsten Lambertsen

      Esty Besty.Doesn’t matter if it has nothing to do with speed 😉

  5. jason wright

    the Etsy Getsy service.i’m happy to take my branding consultancy fee in bitcoins.

    1. thinkdisruptive

      Getsy makes me think too much. And, it doesn’t communicate any urgency/panic. How about Etsy Lifesaver, which is how anyone who gets same day delivery of a gift is going to feel. And, it differentiates from things that just communicate speed.We used Etsy for a gift for the first time this year. The most impressive thing about the service was the seller herself, who sewed up the order of a custom silk bowtie same day, and got it to the courier for next day delivery (we aren’t in NYC).Communicative, responsive, efficient, quality workmanship and fast — a real “lifesaver”…..Bitcoin works for me too.

  6. JimHirshfield

    Does Santa have an app or just mobile web page? Oh, he’s being disrupted…New SaaS service out of YC: Santa-as-a-Service.

    1. jason wright

      The Union of Reindeer is unhappy with drone technology.

      1. JimHirshfield

        Only in NYC. In most areas they’re happy to outsource to the on-demand economy. Allows them to scale quicker.

      2. Jess Bachman

        They will have to lump it I’m afraid. North Pole lost it’s special economic zone status in 2011. Most of the Elves are now in Shenzhen.

        1. Vasudev Ram

          Ha, that reminds me of Fred’s Elf Yourself post from some years ago. For a New Year. I laughed so much.One of the best ever.

  7. James Ferguson @kWIQly

    I am with a colleague in Germany.His wife has a postcard on the fridge (translated)”I must pop into town to get something for my sore throat – Maybe a nice new pair of boots!”

    1. JLM

      .I am in the mountains myself. I have wool lined Sorrells with YakTrax which keep me from falling every day. You cannot overstate the importance of a good pair of boots.Snowing. Expecting 2′. Love global warming.JLMwww.themusingsofthebigredca…

      1. Twain Twain

        A different frame of reference for the words “wool” and “sorrell” and as it relates to my future as Etsy seller (when I’m about 90, instead of earning my living knitting code and making tech, I’ll sell my knitting, LOL).This is the wood sorrel cardigan I’m currently knitting with 100% merino — v. warm. I found the pattern online.Coding is the same as knitting by the way. I discovered this as a kid.String of code + pattern instructions + tools => something useful gets made.

  8. William Mougayar

    I like it. Clever combination of logistics services.Does this work only for products that are originating within NY only?So, if this gets expanded to other cities, it would turbo charge local to local trade, simulating a peer to peer economy.

    1. awaldstein

      Margin hit is very dear.Driver, gas, tolls, tickets–trust me, it is often non economic unless you bolt onto an existing service and pass through the costs.

      1. William Mougayar

        I’m curious how Postmates is making it work though. they are smart to ally themselves with the online commerce providers, so they bolt themselves on existing online businesses. Have you tried working with them for Luli?

        1. awaldstein

          As am I.Uber Rush is the crowd favorites as for Luli everything is passed through to the customer for from store orders.I”ve already made a note to check as i’m not into the details of this honestly.

  9. Gustavo

    Let me tell you what I like about Etsy : the quality of the products. For many things, quality is difficult to measure. Sure, there are reviews, but their helpfulness is limited. Let’s explore an example to see what I mean : A while ago I was trying buy some fingerless gloves. I tried buying several from Amazon, eBay, et al merchants. They were all mass produced so the material wasn’t of the best quality ( e.g. it was itchy ) and the fit on my hand wasn’t perfect ( basically alternated between being too loose or too tight ). With Etsy, I paid 2+ times the cost of Amazon, but I got someone who was able to understand my problem and knew about textiles. Lesson : Mass importing products from China has its limits. Think of this the next time you see yet another ecommerce play.

  10. Dave Pinsen

    Whatever happened to Regretsy? Did Etsy’s lawyers ask April Winchell to take it down?

  11. creative group

    Enjoyed the new disclosure disclaimer.

  12. andyswan

    Everything you buy on Amazon pretty much goes through Louisville via UPS:…Please shop Louisville-local by clicking online.

  13. PhilipSugar

    Agree totally. Although we are looking to sell some robots to Amazon, I really was tempted to get a temp job there and see what it was like but don’t have the time. We have a giant new warehouse 5 miles from my house and they advertise a TON. or should I say their temp agency

  14. Ryan Frew

    As someone who races his car with the SCCA in their massive parking lot, I also support this message 🙂

  15. JLM

    .The weather is the northeast is weird. Great snow in Colorado. Cold as a witch’s tit.Merry Christmas, Happy Holidays.JLMwww.themusingsofthebigredca…