Video Of The Week: Explaining Mediachain

Here’s a presentation Denis Nazarov, co-founder of our portfolio company Mediachain, made about their open platform for creating a universal media library.


Comments (Archived):

  1. William Mougayar

    Mediachain has a very important mission. Sharing is broken indeed when it comes to following the chain of attribution for high value images.It would be great to finally see the power of metadata and schemas come together with a network effect of open data. [Disclosure: I’m a co-founding shareholder & investor]

    1. Cindy Miller

      Yeah,, but it is boring

      1. William Mougayar

        The implications are not, if you understand it.

    2. awaldstein

      what does a ‘co-founding shareholder & investor’ mean?

      1. William Mougayar

        Without getting specific, it means I was involved early on with them.

        1. awaldstein

          Not terms I’ve heard anyone use and that was the only reason for the question.Nothing more

    3. creative group

      William Mougayar:Your investment didn’t give you the designation of founder, seed investor, board member, etc. That title you disclosed could actually fit us on a number of investment opportunities.(Sarcasm only)DISCLOSURE: We think highly of William Mougayar. Shy of him shooting someone in the middle of Times Square we support him.

      1. JLM

        .Is it the “shooting” or the Times Square location?JLMwww.themusingsofthebigredca…

      2. William Mougayar

        I’m disclosing my bias and proud of my association with them. Not a title or designation, but rather a lucky privilege.

    4. Lawrence Brass

      I think that preserving attribution and copyrights is important independently of digital content value. Value may not be immediate and the author may not be seeking a commercial incentive.

      1. William Mougayar


  2. Richard

    Cmon Fred show a little more love (length of blog) to your portfolio company 🙂

    1. fredwilson

      video of the week is my day off

  3. Bipper Media

    what are the implications here? how is this valuable? Or perhaps what I’m asking is… is this something that will compete with Google?

    1. Lawrence Brass

      Most social media incumbents systematically rip off copyright and attribution metadata from the digital content that people upload. They acquire, by the sole use of their platform, a non exclusive and transferable license over the creator’s content, now ripped off of any attribution or copyright information.Mediachain solves this, giving back control and simplyfiying copyright and attribution management for content creators. What are the legal implications of this only time will tell.

  4. Denis Nazarov

    Thanks for sharing this Fred!The video was for an audience cultural institutions so it may be a little dense.For a more consumer-friendly explanation of Mediachain and how it can preserve attribution for creators:…We are launching the testnet of Mediachain next week! More information on to answer any questions.

    1. Salt Shaker

      Hi Denis:Quick question: Is Mediachain solely providing a public service, or is there a biz model attached to it?If I understood the jist of all this, Mediachain struck me as a form of creative cap table.

      1. William Mougayar

        Think of it as a protocol, so it needs to be adapted by media creators and owners for its benefits to propagate.

        1. Salt Shaker

          Thanks, Wm. That shouldn’t be too hard a challenge if creators/owners value their work, which I’m sure most, if not all, do.But what’s the end game?

          1. William Mougayar

            Like any startup, adoption first, then the endgame will unravel.

      2. Denis Nazarov

        The goal is to remove the need for intermediaries in media distribution by enabling content to automatically resolve to its creator (and other related information). If Mediachain is successful, the role of existing media publishing and distribution platforms would be fundamentally different and power would be in the hands of creators.As a consequence, because Mediachain is completely open and decentralized, all data about media would be open and universally accessible.Our thesis is that open media data will spark tremendous opportunity for developers to build new media applications, where they can experiment with new ways of curating content, new monetization models, etc.Today it may take a developer two days to build a music app, but two years to legally license the content for it.The goal of Mediachain is to programmatically automate the reuse of media, on the creator’s terms. This will ensure creators get credit whenever their works are reused, content libraries that today live in silos are unlocked, and developers can experiment with new models for value flow (both attention and monetary value) between creators and their audiences.

    2. Kirsten Lambertsen

      “The Gif That Fell to Earth” is a great, plain-English explanation. I read it when it was published and was immediately able to appreciate what you’re doing.Also glad to see you all working so much in the open. This kind of application is where blockchain is finally going to have its aha moment with ‘normals.’ It’s really exciting to see projects like yours progressing so fast.

    1. Susan Rubinsky

      Thank you!!!!!!

  5. Denis Nazarov

    Hey Folks,Here is another video that provides a higher-level explanation of Mediachain, what problems it solves, and how it works. Presented at the Decentralized Web Summit at the Internet Archive.

  6. William Mougayar

    For eg, a photo from a city riot that makes it on the cover of the New York Times, events photos, sports photos, or ones with commercial value, or by known artists, or owned by museums, or of historical value, etc..It’s not your coffee shots or what the average person posts on Instagram.