Live video broadcasting is happening all around us. From youth oriented services like our portfolio company YouNow to the largest platforms on the Internet like Facebook, YouTube, and Twitter, people are turning their camera on themselves and “going live.”
So it makes sense that crowdfunding platforms would embrace this trend. The leader in doing that is, not surprisingly, our portfolio company Kickstarter which tends to be the innovator in the crowdfunding sector.
Kickstarter rolled out their Live offering to all creators yesterday after testing it out with a handful of creators over the past few months. I like this bit from Kickstarter’s blog post announcing this new feature:
The key to Kickstarter Live is its intimacy. It brings creators and the people supporting them right into the same room together. And it encourages personal connection. Viewers can ask questions, chat, send selfies, select rewards, and back the project — all while tuned in.
Going live on Kickstarter allows the creator(s) to connect with their backers and potential bakers in real-time, answer questions, demo the project, and generate enthusiasm for the project.
Here are some projects that went live on Kickstarter yesterday:
.@TheDigitalWild are playing acoustic versions of the songs on their new EP. Check them out on Kickstarter Live: https://t.co/pLRcRvFFhQ pic.twitter.com/qBaGpMqHfA
— Kickstarter (@kickstarter) November 2, 2016
Tune in to Kickstarter Live now to ask @davidtlang questions about his @OpenROV underwater drone project: https://t.co/kecPL6cXXa pic.twitter.com/iKeAZSNgj7
— Kickstarter (@kickstarter) November 1, 2016
Join @skylinyl on Kickstarter Live now to see how Shawn McClure turns vinyl records into art: https://t.co/EjXYugeyuP pic.twitter.com/qdAB2XZ943
— Kickstarter (@kickstarter) November 1, 2016
.@CarcelClothing is answering questions about their apparel line made by incarcerated women on Kickstarter Live now: https://t.co/dlBSUkrKUY pic.twitter.com/lJB6f90XmH
— Kickstarter (@kickstarter) November 1, 2016
You can follow Kickstarter on Twitter or Facebook and get alerts when creators go live. It’s a fun way to connect with creators, learn about their projects, and back them.
Flickstarter.a natural evolution of the process, and a valuable way of assessing authenticity i would have thought. very human.
Cool. And +1 for building it using the https://huzza.io/ platform, a Vancouver, Canada based company.
Jim, you always catch the ball.
Smart.I should somewhere have the out takes of me selling sound blaster multimedia upgrade kits with a game bundle on HSN.Been a fan of this approach and early more times than I care to think about doing this type of thing. Powerful to see video find its application and its behavioral touch point.
Obvious, as you say. Still pretty neat.Off course, when projects go sideways, the founder;s may not want to be live quite so much.My GO-R carry on suitcases are in that boat.
Live video appeals? Jerry Lewis did it first.https://musclecanada.files….
Lewis’s humor would probably be frowned upon today by the PC crowd:https://www.youtube.com/wat…
Thanks for sharing, classic comedy!
I don’t really see anything here except lame antics. My kids watch way funnier stuff on Cartoon Network.
Comedy is a matter of taste (like food or personalities), timing and time period. I remember in my previous marriage going to see a comedy show with some friends and they actually got mad at me because I wasn’t laughing. They felt (I hate this) that because they thought it was funny I should as well. I’ll never forget that.I am amazed even today at the lame comedy that ends up on the crown jewel SNL. You have to suffer many hours to see anything that I personally consider funny. So I don’t watch it. And my wife will laugh at things that I don’t think even come close to being funny. I can get her to laugh without even trying. That’s good though.Jerry Lewis? Humor and entertainers like this were quite popular in a different place and time.  Plus there was air conditioning in the theaters.
LE:”Comedy is a matter of taste”Some good and some bad. Those who possess star-atrocious taste apparently are unaware.Jerry Lewis’s deeds far outweigh his self-deprecating humor. The simple minded comedian. A person didn’t have to think. Like the supporters of DJT. Just don’t have to think.
I saw the (maybe?) attached tweet yesterday, a slide from a talk, listing the top 5 “useless degrees” — including acting, film and TV.An infrequent discussion theme here is about the relative value of various degrees, sometimes related to whether some of the more “useless” degrees should cost more. (Not my opinion, for the record.)Presentation has always been an important skill, and even more so in a world where we’re increasing live, and also preserved for posterity…and definitely something that an arts degree will give you the opportunity to log some solid practice time!http://twitter.com/machineh…, via @Loh.
http://twitter.com/machineh…Sorry, attaching the tweet was a little wonky. https not allowed? Link not appearing, no matter how I format the address. Giving up! Cheers, folks.
This approach to value is the purview of the truly ignorant and inexperienced.
I could not agree with you more! (Also, “I agree with you more than you agree with yourself.”)
I used to think my degree in sculpture was the most worthless degree ever. It turns out to be the opposite, it just takes a while to get where you need to be.
We need to think more broadly is my point. Yesterdays post was one of the best ever talking about what–art! Our connection to images.How about new bonds over Keith Haring with people who are friends that I didn’t even know cared about art.
These are going to be the disciplines with the biggest moat as machine learning advances. Opposite of “useless,” this is where the value will come from.
Those are “gross” results. Sure any specific person can gain from anyone of those degrees given the right circumstances.The issue is how do you give advice to the masses? Or even to one individual you are helping?The answer is you try to point them toward a career that has a better statistical chance for the average (or in some cases even above average) person being able to get a job after graduation. If that is the goal which for most people is or should be.You also have to keep in mind that whatever the top career is today it might not be in 10 years (or even when the person graduates). But on the other hand some careers are traditionally the “evil you know” today. They have always had a low chance of having success except for a very select few. Consequently unless you have a family to fall back on it really doesn’t make sense to pursue those careers.The other important thing is this. Many of the careers listed on the listicle don’t need to be learned by taking up time in classroom taking tests and getting a 4 year degree. You can pursue them on your own on the side and use the 4 year degree to learn something that you actually need a degree for.And the last important thing is this. If you have a job and make money from it you will be able to pursue your passion on the side to the degree that you want.All of those share the same attributes: “Fun things that lots of people want to do. More supply than demand”.
My point is that we don’t actually know where the puck will be. We just have to skate.To me, KSR Live shows off one more set of skills that are becoming increasingly visible, and possibly important to more people.There’s endless demand in business for people who know how to make a good presentation, and pitch their story.
I am actually not a fan of that saying. The reason is in business books and writing (and after the fact) it sounds cute but the truth is you don’t know where the puck will be it’s all a guess and a gamble. So many factors go in as well as luck in business. Once things become sure and obvious it’s either to late or the price has been driven up.
Anne Libby:There may not be useless degrees but there are plenty of people who are useless and no matter what degree they acquire will not assist them in becoming a good human being. The total cost or major has no relation to the success of a person.There are a multitude of Fortune 500 CEO’s with English and History degrees and many MBA’s unemployed and unsuccessful go figure.
I think Kickstarter should crack down on projects who are only using KS as a channel for preorders. It’s clear that their Kickstarter video often cost more to produce than their actual funding goal.KS is one of my favortite companies and platforms but it does a diservice to its roots and ideals when it becomes just another ecommerce site (with 2-3 months delivery).
You make an excellent point. This totally bugs me in the game category especially (my category). It often feels like a western town with propped up house fronts with some of the projects.
I disagree on this and this distinction of presell is not as clear as it was.I have a buddy who created InXile entertainment and does massive KS campaigns to fund redos of classic video games. Was the founder of Interplay as well.Is he preselling or is he funding?He is doing both.
Yes he is clearly doing both. His funding goals are also agressive and expected, $1M+.But there are companies who are clearly only doing preselling… they have a polished product, often venture funding, and set negliable funding goals of $50k, using a video that cost $75k to produce.It’s a matter of trust and honesty, and I, as the consumer should not have to determine if a project actually needs the funding or not.
No argument on me from that.But many–Many-KS project don’t need the funding and use this for community and presellsEach and every tech/business book that gets funded for what $25K or so is all about preselling.I don’t think that that itself is a negative.
This channel will get overloaded. Will be the truly masterful that can punch through. Just like Hollywood.
I think Hollywood is the incorrect metaphor.This is a variant of community HSN more so with a web native pov.KS is and has always been about the creators bringing their networks to the platform and using KS tools to help.This is nothing more except redefining content creation in a more sticky way and taking the friction out of creating it.
Agree. You used better metaphor.
No some people have suggested that his humor makes fun of disabled people (similar to what Trump did). He may have also made bigoted jokes but that is not what I am aware of or talking about.
Charlie Crystle:there is no way to reach those who can’t be reached. The tin hats will not allow anything in. Your actually practicing your typing.
Actually sounds like a good idea. Half entertainment half funding platform. Being a fan of certain types of reality tv I can see that having an audience.