Kickstarter Live

Live video broadcasting is happening all around us. From youth oriented services like our portfolio company YouNow to the largest platforms on the Internet like Facebook, YouTube, and Twitter, people are turning their camera on themselves and “going live.”

So it makes sense that crowdfunding platforms would embrace this trend. The leader in doing that is, not surprisingly, our portfolio company Kickstarter which tends to be the innovator in the crowdfunding sector.

Kickstarter rolled out their Live offering to all creators yesterday after testing it out with a handful of creators over the past few months. I like this bit from Kickstarter’s blog post announcing this new feature:

The key to Kickstarter Live is its intimacy. It brings creators and the people supporting them right into the same room together. And it encourages personal connection. Viewers can ask questions, chat, send selfies, select rewards, and back the project — all while tuned in.

Going live on Kickstarter allows the creator(s) to connect with their backers and potential bakers in real-time, answer questions, demo the project, and generate enthusiasm for the project.

Here are some projects that went live on Kickstarter yesterday:

You can follow Kickstarter on Twitter or Facebook and get alerts when creators go live. It’s a fun way to connect with creators, learn about their projects, and back them.