The Little Search Engine That Could

Our portfolio company DuckDuckGo continues to impress me.

By offering one thing that other search engines don’t offer, a promise not to store your search history, DuckDuckGo has grown impressively, year after year, with no signs of that abating.

ddg

It may turn out that in an era of growing mistrust of companies and institutions, DuckDuckGo has a very attractive proposition for the market.

I’ve used DuckDuckGo as my default search engine for years now and though I will occasionally use Google for certain queries, DuckDuckGo gets it done for me the vast majority of the time.

If you want to change your default search engine to DuckDuckGo and see what it’s like to use a search engine that doesn’t track you, go to DuckDuckGo and click the “Install” button on the upper right.

ddg-install