I saw the news today that HuffPo is shutting down their “contributor network.”
we are ending the HuffPost contributor platform. The platform, which launched in May 2005, was a revolutionary idea at the time: give a megaphone to lots of people ― some famous, some completely unknown ― to tell their stories. At that time, social networks barely existed. Facebook was a nascent dating site for college students. Twitter had not been invented. The platforms where so many people now share their views, like LinkedIn, Medium and others, were far in the future.
While that is sad news, it is not the least bit surprising.
I said this on Twitter about this news:
you have to blog on your own domain. medium, facebook, linkedin, huffpo will do what are in their interests, not yours. i have been doing it every day for 15 years this year. feels great to own my archive, my brand, my content, myself.
— Fred Wilson (@fredwilson) January 18, 2018
I would never outsource my content to some third party. I blog on my own domain using open source software (WordPress) that I run on a shared server that I can move if I want to. It is a bit of work to set this up but the benefits you get are enormous.
I have been asked to blog at Medium, LinkedIn, HuffPo, and many other places. I always tell them that I am not going to do that. If they want to repost something I have written here on their platform, that is cool with me. The content here at AVC is creative commons licensed and freely available for reposting with a few reasonably constraints.
But this is part of a much larger and more important narrative. We are in the “Internet Two” phase as Steven Johnson called in it his piece that I blogged about yesterday. Internet One was an open network, open protocols, open systems. Internet Two is closed platforms that increasingly dominate the market and own and control our content and us. We need to get to Internet Three where we take back control of ourselves. It is high time for that to happen. The HuffPo news is a small example of what that is so important.