Do Your Homework Before Sending That Email
I saw this tweet today from our friend Arianna and I had a good chuckle:
Love when people cold email me with a pitch and ask to set up a call with management. Hi, that’s me! 🙋🏻♀️
— Arianna Simpson (@AriannaSimpson) June 12, 2018
But the underlying issue is not that funny. Someone took the time to send her a pitch email but did not take the time to figure out who she was.
I’m always looking for an excuse to delete a cold email instead of replying to it.
When someone sends me an email seeking to get consideration from Flatiron Partners, a firm that hasn’t been actively investing in eighteen years, I delete it. And I get those emails multiple times a month.
When someone sends me an email seeking an investment in something USV does not invest in; restaurants, movies, oil drilling, etc, I delete it. And I get those emails multiple times a day.
When someone sends me an email saying that they would like to come visit me in our office in San Francisco, I delete it. And I get those emails multiple times a week.
On the other hand, when I get a cold email from someone who has clearly taken the time to do their homework on me and USV, I try to answer it right away. I am not perfect in replying to every email I should reply to, but I do try and I do a decent job at it.
Some people figure that emails and pitches are a numbers game. In some sense they are right. But you can massively increase the hit rate if you do some prep work. And, in this day and age, it is not that hard.