SoundCloud Premier Distribution

Our portfolio company SoundCloud launched an important new feature today. Distribution.

There are plenty of services a musician can use to get their music onto the major streaming music services. There has been CDBaby, TuneCore, DistroKid, and many more. So why do musicians need another option?

Because if you grow up on SoundCloud, starting in your bedroom or parent’s basement, and you have all your music there, it is nice to be able to send some of it, or all of it, to Apple Music, Amazon Music, YouTube Music, Spotify, Tencent, and many more.

This service is free if you have a SoundCloud Pro or Pro Unlimited account.

Here’s the value proposition (from SoundCloud’s blog post):

With the first and only distribution tool built directly into a streaming platform, you can think of your SoundCloud account as mission control for your music: the only place where you can share tracks instantly, connect with your fans, manage your content, and get paid for your plays – everywhere. Simply choose from your uploaded tracks and albums and distribute to all major music services while keeping 100% of your rights and payouts (we take nothing) and getting streamlined payments directly from SoundCloud.

I am excited to see this launch as it is a key piece of SoundCloud’s position in the market, as the place creators go to start sharing their music, and stay to manage it as they grow their fan bases and careers.


Comments (Archived):

  1. William Mougayar

    Kudos to SoundCloud. They keep challenging the big music industry monopolies and their entrenched processes.

    1. jason wright

      old dogs, new tricks.

  2. jason wright

    very vertical.

    1. jason wright

      schools have become a glorified baby sitting service for the worker ants of the capitalist system.

  3. Mac

    Isn’t this essentially ‘Speed of Execution’ = greater revenue and shorter payback periods?

  4. Kirsten Lambertsen

    Nice! Next up, they should partner with TikTok. So, artists could distribute their stuff easily on TikTok (which probably doesn’t pay but would be a great place for new artists to get exposure).I’d love to be able to license music easily from artists on SoundCloud. I’ll be creating a ton of short videos over the next year or so, and it’d be so much cooler to use original music that isn’t from the libraries.

    1. Susan Rubinsky

      I agree about licensing. You have to wade through a lot of terrible stock music just to find something good for videos and animations. Most of my clients don’t have budgets for custom music.

      1. dowdle

        Try Soundstripe.

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  5. Mac

    Interesting. How is it you’re “likely to try it”?

  6. Mac

    Fantastic. Let us know when to tune in. And remember us when you’re Billboard top 40.