Crypto Fashion

Two of the more interesting and “out there” trends in tech are NFTs (non fungible tokens) and virtual celebrities.

So it was only a matter of time before developers started to work at the intersection of them

Virtual celebrities are characters made out of software that exist in games, social media, streaming audio and video, etc who have large and rabid fan bases. Here is an example of one.


NFTs are crypto-assets that are unique and can only be owned by one person at a time. A well-known example is a CryptoKitty.

So I find it interesting that today an instagram celebrity (a real one) has chosen to wear an outfit that is actually an NFT and can be sold and owned by one of her fans.

The celebrity Johanna Jaskowska is wearing a dress that is actually a unique crypto-asset. It is “the world’s first couture digital outfit on the Ethereum blockchain.” She announced that today on her Instagram channel.

This is Johanna wearing crypto fashion:

I am interested to see if this idea takes off. The worlds of gaming, social media, AR/VR, and crypto are going to get richer and more lifelike over time. So I suspect something like this will eventually work and go mainstream.


Comments (Archived):

  1. William Mougayar

    Slowly, but surely. It depends on how easy the user experience is.We offered 20 crypto-tickets for sale for the Token Summit, and it’s working:

    1. awaldstein

      glad to see the prices approach the market price as I watched yesterday as that is the proof. wrapping a ticket in an NFT is kinda a no brainer.auctions generally have a poor history of as a consumer platform and i don’t think is the answer for these NFT marketplaces.but I agree, super interesting.

      1. William Mougayar

        Quick summary:- 253 bids total. Since we started the auctions at 0 ETH, the bidding started at around .2 ETH. Highest sale was 3 ETH, and all the tickets sold in the 2 – 3 ETH range.

        1. awaldstein

          Thanks–good to experiment.NFTs are a great tool.Interesting as without scarcity you have nothing and scarcity itself has nothing to do with inherent value.

  2. Kirsten Lambertsen

    Super interesting! This looks like something the furry community could go for.

  3. Greg Kieser

    Very interesting. I get the feeling Christo and Jeane-Claude are currently eyeing up a skyscraper onto which they can lay some fine crypto fabrics.Side question: Is your investment portfolio ready for the emergence of superintelligent machines? With “Dear Machine” I hypothesize why you might want to think about that question. PDF here: https://www.supersystemic.l

  4. Simone Brunozzi

    Sorry for being the contrarian, Fred, but it you forget for a moment that you invested in CryptoKitties, and just try to think of what this is all about – imagine you stumbled on your this blog for the first time, and read about this… Wouldn’t you find it a bit sad that people spend time on this kind of stuff? Or that they will in increasing number? Just see this article on Fortnite and virtual goods, as a starter.

  5. Louisa Zhang

    Some of the virtual celebrities have been able to leverage the reach to go into other business models like creating own physical products while some remain a virtual influencer. Interesting to see this crossover between NFT and virtual characters.

  6. Chimpwithcans

    Wow – I see this getting big in gaming in particular. Imagine owning “the” Sonic the hedgehog or having your clothing line appear on a character in fortnite…could be huge

    1. Chimpwithcans

      Alternatively I have completely misunderstood this weird concept….

  7. jason wright

    Wearing it with Andy Warhol looking on. That is the intersection of the weird.On a point of order, Mr Speaker. Celebrity works because it is open to all. Privatising the ‘object’ of celebrity closes it off.Johanna who?

  8. awaldstein

    Super interesting, didn’t know about the celeb piece and really like it.Been working on a variant taking unique endangered species creating NFTs from them and working to get them into game platforms building a continuum from the conservation project to the gaming world with an annuity of support.Everyone needs a dreamy out there side project. This one is mine.Huge interest, super interesting structural legal complexities.

  9. JimHirshfield

    A virtual shower curtain

  10. Simon de la Rouviere

    You might be interested in a project I created: https://thisartworkisalways…. It’s an NFT (artwork in this case) that doubles as patronage. I think it is a very compelling use-case for patronage (in this case celebrities too).

  11. MickSavant

    It’s useless crypto endeavors like this that make me roll my eyes on the whole space. Crypto is not going to take off in a meaningful way until it solves real world problems for real people. Hopefully some killer dapps get released in the near future that drive productivity vs. convincing people to consume digital assets of specious value.

  12. Susan Rubinsky

    Virtual Colorforms. Should be a kid’s toy/product.