Exploring An Investment Thesis

I remember back in the 2005/2006/2007 time frame when blogging and social media was coming of age, I used this blog as a petri dish to explore ideas like influencer marketing, social advertising, and virality that have become critical parts of a growth marketer’s playbook a decade later.

That “hacking around in social media” taught me so much that I could not have learned reading or talking to people. Of course, I did those things too, but getting my hands dirty with the technology and ideas helped me understand them and see the power of them and invest in them before others did.

So it is always great to see when other investors are doing the same thing.

Dani, one of our awesome analysts at USV, has been exploring the area of “free learning.” She has been writing about it. And she has been hacking around in it too.

Yesterday she launched a free learning game you play via text message.

She built it on “twilio/node/express/firebase.” I know she also built a version on the Kin Testnet to see how cryptocurrency rewards could impact how students stick with a game like this.

I just played a couple rounds of Numberline on my phone and thankfully I got the first two correct. I am quitting while I am ahead. If there was some Kin involved though…….