Posts from getglue

Check In Apps vs Audience Measurement Panels

I spent a decade as an early stage investor and board member of comScore. In that capacity I learnt a lot about using representative samples to develop broad based market research on media viewing. This is the approach used by Nielsen in television and comScore in internet. Both companies assemble representative panels of users and then scale up the data to predict media viewing at large. There is a lot of data science involved in this approach. Both companies have built large and valuable franchises with this technique.

Yesterday, I came across a blog post by our portfolio company Get Glue where they correlated their "checkin data" with film box office results. For those that don't know, Get Glue is the most popular entertainment checkin app for mobile and web. Get Glue has well over a million users and had over 4 million entertainment checkins in April. So the question is – can a checkin app be a representative sample for the purposes of measuring and predicting entertainment product performance?

Here's a chart of checkins vs. box office results:

Glue_movies_checkins_vs_gross

Get Glue goes on to explain the math behind this graph:

As you can see, there is a clear correlation between check-ins and box office dollars. The gray dotted line represents the average relationship between the two. For the mathematically inclined, to get the trend line we performed a simple linear regression and obtained an R2 value of 0.95. In other words, 95% of the variance in the data was explained by the trend line. A perfect correlation would have an R2value of 1.0.

I think this is fascinating. Get Glue also gets checkins to TV shows and music listening. It occurs to me that they could, with a fair bit of targeted recruiting and data cleansing, get to a fairly decent audience measurement service. I continue to be amazed by the power of the checkin.

#VC & Technology#Web/Tech

Some Happenings In Our Portfolio

Yesterday, I saw an informal survey of our portfolio companies. One of the questions was "what can we help you with?"  One of the answers was "get Fred to blog more about us."

That gave me a good chuckle. Regular readers know that I do blog a fair bit about our portfolio companies but I also try to keep it balanced. Too much pimping of the portfolio doesn't make for a good VC blog.

All that said, this is a blog post about some happenings in our portfolio.

1) Yesterday Twitter announced a new version of their web client. They are rolling it out already. I got it sometime last night. It is a two pane interface. You click on a tweet and open up a second pane with a lot of additional data on that tweet, including embeds of videos and photos. If you have the iPad Twitter client, you'll immediately understand. One thing I wish they would have included from the iPad client is the full page behind the link. I love reading on the iPad client that way and I wish the they had included that feature in the new web client. I think this is a big improvement to the web client and congratulations to the engineering and product teams who designed and built it.

2) On Monday, Boxee put their Boxee Box up for pre-order on Amazon. It is currently #6 in electronics and was as high as #4 yesterday. The Boxee promise is "Watch What You Want":

We get it – you want to the freedom to watch whatever you want on your TV: Movies, TV Shows, Sports, but also any other video that is available online. You want to do it without having to connect a computer to your TV or use a keyboard and mouse. We’re all over it. The Boxee Box by D-Link: watch, organize, share – you are now in full command of your TV for the first time. No rules, no contracts.

If you want to watch everything you can watch on your laptop on your TV, check out the Boxee Box. It should ship soon.

3) Twilio lowered prices for inbound and outbound calls made on its telephony API. Here are the new prices:

Twilio pricing
I've gotten feedback on this blog in previous posts about Twilio that their prices seemed high. As Twilio generates more volume, they will drive prices down and pass them onto their developers. As it should be.

4) Get Glue launched an iPad client. I used it to check into several TV shows on Sunday and each time I did that, there were between 50 and 100 people checked into the same TV shows. It's a really cool app to have on the family room coffee table while watching TV, reading books, and listening to music and such. If you haven't tried it, check it out.

 

I am sure I've missed a bunch of other happenings in our portfolio in the past week. I might make this a regular feature here on AVC to alleviate that issue. I'm curious what all of you think about that.



#VC & Technology