Posts from Google

AVC regulars know that I am a long time Android user and a big fan of the Google mobile OS. A few months ago we turned on Google Now for our USV Google Apps account and I started getting Google Now on my phone.

At first, I didn't pay much attention to it. It's not in your face, which I like.

But last week, I got my first mobile notification from Google Now. I was at an event in SLC at The Leonardo. I had a dinner meeting in my calendar at 6:15. At roughly 6pm, Google Now sent me a mobile notification that I needed to leave because the place I needed to be at 6:15pm was a 9 minute drive. I was impressed. That's value add.

Then I started using Google Now a bit more. I've used it like Siri and it works really well. I've always thought Google's voice recognition on Android was excellent. I've mostly used it to compose text messages when I am out and can't focus on the phone to type. It works really well.

But Google's voice recognition, combined with Google Now, Google Maps, and Google Search is really impressive. I don't use Siri but my kids have all given it a try and mostly dropped it. I suspect Google Now might be better than Siri.

If you have an Android phone/OS that supports Google Now. I suggest you make sure it is turned on for your phone and that you give it a try. I think you will come away impressed. I sure was.

Related articles

How To Use Google Now, The Mobile Voice Assistant Putting Siri To Shame (GOOG)

Which is better, Siri or Google Voice Search?

Siri vs. Google Voice Search

Google Now for Android updated: Now it "gets" me

How to receive Google Now notifications in Google Chrome

Google Now Android App Adds Movie Ratings and More

I just went and archived all the unread email in my inbox. I do this from time to time. It is the only way I can get to inbox zero. In the past I have called it email bankruptcy, but since I am archiving the email, it's not really bankruptcy. It is more like out of sight, out of mind. It's still there but just not begging to be opened.

Actually what I do is archive all mail in my priority inbox, keep all my starred emails, and permanently delete all mail in the rest of my email inbox.

I figure if I haven't replied in a week, I am never going to reply. So it's out of my inbox and into the archives or into the trash.

It's a great feeling to do this. But gmail doesn't make it easy to do. You can archive a page full of email (50 at a time). Or you can create a filter and archive all the filtered mail. I would love a button that says "archive all mail in your priority inbox" and another that says "delete everything else". But I don't expect google is going to give us those buttons any time soon. Maybe google labs will.

When you have archived all the mail in your priority email, you get this message:

Woohoo! is exactly how I feel. And you can get that feeling without actually reading all the important messages in your inbox. Which is why Archive All is the feature of the week this friday

I wrote the Mobile First Web Second blog post a few years ago. In that post, I talked about apps that were designed to be used on mobile primarily with the web as a companion.

There have been a number of startups that have taken that approach and done well with it. Most notably Instagram, and also our portfolio company Foursquare. It has become a bit of a orthodoxy among the consumer social startup crowd to do mobile first and web second.

But is it the right thing to do? Vibhu Norby, co-founder of Everyme and Origami, wrote one of the most thought provoking posts of the past month arguing that mobile first is a recipe for failure for most, if not all, startups.

Vibhu makes some excellent points:

All in all, mobile service apps turn out to be a horrible place to close viral loops and win at the retention game. Only a handful of apps have succeeded mobile-first: Instagram, Tango, Shazam, maybe 2 or 3 others.

and

You have an entirely different onboarding story on the web. You can test easily, cheaply, and fast enough to make a difference on the web. You can fix a critical bug that crashes your app on load 15 minutes after discovery (See Circa). You can show 10 different landing pages and decide in real-time which one is working the best for a particular user. You can also close a viral loop: A user can click an email and immediately be using your app with you. You can’t put parameters on a download link and people don’t download apps from their computer to their phone. Without the barrier of a download + opening the app to try your product, you can prove value to the user immediately upon their first impression, as is with Google. In addition, the experience of signing up for a service is superior in every way. Typing is easier. Sign-up with OAuth is faster. Tab to the next field. Provide marketing alongside sign-up as encouragement. Auto-fill information is a feature in every browser. The open eco-system of the web and 20 years of innovation has solved many of the most difficult parts of onboarding. With mobile, that kind of innovation is lagging significantly behind because we create apps at the leisure of two companies, neither of which have a great incentive to help free app makers succeed.

and

I use my phone more than anything else. I just don’t think that an entrepreneur who wants a real shot at success should start their business there. The Android and iOS platform set us up to fail by attracting us with the veneer of users, but in reality you are going to fight harder for them than is worthwhile to your business. You certainly need a mobile app to serve your customers and compete, but it should only be part of your strategy and not the whole thing.

Vibhu also takes a stance against the ad-supported, privacy challenged, free consumer app world. I respect that stance and every time I upgrade from a free ad supported app to a premium version (advertising free) via the in app upgrade on mobile, I express my solidarity with him on that one. But as a business person, I have and will continue to advocate for a free tier with a premium upgrade (or just entirely free) because as I have written many times on this blog, I think that is the value maximizing approach and it also allows the greatest number of users to access your product or service.

But I don't want to focus on business model in this post. We are at the start of what will be a long MBA Mondays series on business models and will be talking a lot about that.

What I want to focus on is the paradox that mobile is where the growth is right now and that mobile is very very hard to build a large user base on. Everything that Vibhu says in his post is right. Building an audience on mobile is a bitch. I talked about that in my what has changed post:

distribution is much harder on mobile than web and we see a lot of mobile first startups getting stuck in the transition from successful product to large user base. strong product market fit is no longer enough to get to a large user base. you need to master the "download app, use app, keep using app, put it on your home screen" flow and that is a hard one to master

But just because something is hard doesn't mean you shouldn't try to do it. I am convinced the next set of large and valuable consumer facing services will be built with mobile as the primary user interface. You can see it in the success of Uber and Etsy this holiday season. That's where you users are most of the time. And if you don't design your products and services for what is rapidly becoming the dominant UI, you will not maximize the success of your business in the long run.

So do I disagree with Vibhu? Not at all. I think he makes some great points on why you might not want to go mobile only unless you are in the games business. But I differ in two important areas. First, I think you can't abandon mobile. It is the future like it or not. And second, I think it is critical to design for mobile first and then build a web companion. If you design for the web and then port to mobile, you will find that it is really hard to fit your UI onto the small screen. Better to design for mobile first and then build a web companion. Mobile first, web second. But as Vibhu points out, the web can't and should not be ignored. It is valuable in many many ways.

Related articles

Beware the Mobile-First Strategy

Some things that make mobile user acquisition difficult

Why We're Pivoting from Mobile-first to Web-first

Why Mobile First Is Not The Right Strategy

The Biggest Problem in Mobile: Retention

Consumer Mobile Riches – Come back in 5 years?

First we'll take care of some logistics and then we'll get to the post of the week in my Skillshare Class on sustainability in business.

Office hours will take place at 6pm eastern today. The link to the hangout is here. I don't like the way office hours worked last week and so I am changing them up. I will start by asking people to post questions in this discussions section. Then I will review a few business model canvas projects live for everyone to see. Then I'll finish up the 30 minute session by answering as many questions as possible while time lasts.

There are roughly 80 business model canvas projects posted so far. You can see them here. Since I will only be able to review a few of them today in office hours, it would be great for anyone who is taking this class to stop by and pick a few to give comments on.

If you are looking for a web-based tool to build and share your business model canvas, this thread mentions several of them.

OK. Now that we are done with the logistics, I will move on to my second post in this series.

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Last week we talked about long term thinking vs short term thinking. But sometimes, no matter how long term you are thinking, things happen that you didn't plan for and they can impact your business. Actually, this always happens. And that is when you need to adapt.

You will not stay in business forever if you don't adapt to changing market conditions. This doesn't mean adopting the "business model of the hour" model and this doesn't mean pivoting either. What I am talking about is the once every few years "oh shit moment" when you realize that the path you are on isn't going to work in a year or two and that you need to make some changes.

This is a frustrating realization. I have a good friend who has been running a business for more than a decade. He told me a few weeks ago that he thinks the market he has been operating in is changing and it is starting to impact his business. And just when he had everything firing on all cylinders.

That's how it is in business. Just as you are taking the victory lap for the kickass execution you and the team have delivered, the track takes a tilt and things start getting harder. Businesses don't operate in a vacuum. They operate in a dynamic ever changing market that is going to make things difficult for you, especially if you want to be in business forever.

I think some examples will help. The one that comes to mind front and center is Microsoft. By the middle of the 1990s, Microsoft had it all. They had a dominant share in desktop operating systems and a dominant share in desktop apps. They were literally printing money. Then the commerical internet happened. Netscape showed up. And Microsoft's market changed, forever.

Microsoft did adapt. They built Internet Explorer in reaction to Netscape and then used their desktop dominance to push it into the market, hurting Netscape so badly that it had to sell to AOL. That got Microsoft into trouble with the Justice Department and they were investigated as a result.

But what Microsoft didn't see in 1995 was Google because it didn't exist. And they didn't see the emergence of cloud based productivity apps because they didn't exist. In hindsight, it is pretty easy to see how fundamentally transformed Microsoft's business has been by the Internet and it is also pretty easy to see that they have not been able to adapt sufficiently to maintain any semblance of the dominance they had in the mid 90s. This stock chart tells you everything you need to know about what the Internet did to Microsoft. They may be surviving but they are certainly not thriving.

Another great example is RIM. I don't even need to tell this story. Everyone knows that the dismissive tone and stance that RIM's management took toward the iPhone and what it represented was essentially the death knell of a great company. I suspect they wish their stock chart looked like Microsoft's.

But let's look at a more positive example. As Ron Ashkenas points out in this HBR article, IBM saw that the hardware market was changing and their competitive position in it was changing with it. They sold their PC hardware business in 2005 to Lenovo and doubled down on consulting and related services. Their stock chart tells the rest of this story.

Adapting doesn't always mean exiting a business that you decide has issues. You can also retool, reshape, and refocus the business. A company that I've worked with for more than a decade saw the industry it services go through some painful transitions in the 2008/2009 downturn. They built an entirely new line of products that service the growth part of the industry while working to maintain the older products through an orderly and gradual decline. It's been a difficult transition because it has meant that the company's top line hasn't grown during this transition. But the company is still in business and the new products are growing quite nicely.

Every situation is different and I don't have some "silver bullet" to help you all think about how to figure out when to adapt and when to stay the course. But I do have some observations. The comfort of a strong balance sheet (and a nice looking stock chart) is often your enemy not your friend in these situations. The most agressive CEOs I've seen in these situations are often the ones with less than a year of cash in the bank and survival instinct in full on mode.

Another observation is that getting your organization to adapt is harder than you might think. Organizations have inertia. The bigger they are the more inertia they have. If you think you need to adapt your business quickly, you will need to figure who is in the boat with you and who is not and make the changes you need, particularly on your senior team, to align the team with mission and get going.

Finally, you cannot be in adaptation mode all the time. If you map out long living successful businesses, you will see they go through periods of great stability followed by periods of great change and then move back into stability mode. You have to know when to get into which mode and you need to see each one through to its logical conclusion.

Given how hard all of this is, you might wonder if you really want to stay in business forever. The answer may be no. But even if it is no, you had better plan for and act like you do. Because I am certain that if you don't, you won't.

I saw this in a story I was reading this morning about mobile reading habits:

A year ago, the iPad accounted for 81% of tablets in circulation. That has fallen to 52%, with Android-based tablets grabbing a 48% share of the market. Amazon’s Kindle Fire accounts for far and away the largest slice of those: half of the Android tablets in use are Kindle Fires, and they represent 21% of the overall tablet market.

If that's true, that is a big deal. Our family has moved from iPads to Nexus 7s in our home but I didn't think the rest of the world had moved to Android tablets too.

I am curious if others are surprised by this. I honestly had no idea that Android had made such a big move in tablets. I realize Kindle Fire is hardly Android. More like a third tablet OS. So it's really like iPad 52%, Android 27%, Kindle Fire 21%. But even so, this is a big deal and I am surprised.

Google Analytics has a relatively new feature that allows you to look at your "social sources" of traffic. According to Google, about 27% of the vists to AVC in the past month came from social sources. For those who are curious about the rest of the traffic, 30% is direct, 15% is search (much of which is really direct traffic), and of the rest, about half is from social sources.

Here are the top social networks that drive traffic to AVC:

Twitter and Hacker News have been the mainstays of the social traffic to AVC for a long time. Last year, StumbleUpon was driving a ton of traffic to AVC, but that waned early this year and it is much less of a factor today.

Facebook, Techmeme, and Disqus are the other big social drivers of traffic. 

And the traffic that Disqus drives is markedly different than all of the other social sources. These folks hang around longer, read more pages, and engage more.

If you have a blog or some other form of online media and have a Google Analytics tag on your pages, I suggest you take a look at your social sources. I think you'll find it interesting.

Google has announced they have made a change to their algorithms to include valid DMCA takedown requests as a negative signal in their search results. I believe this is a step in the right direction and I am pleased to see Google do this.

It's hard to argue that the Internet can regulate itself when content owners point to Google search results that show blatant copyright violators on the first page and fully licensed services buried four pages down. So Google is addressing that. That's a good thing.

But I think we can do more. In the world of spam and malware, there are third party services that provide whitelists and blacklists that are used by various services and platforms to help them keep their services clean. I would like to see this approach extended to copyright.

It would be best if a competitive marketplace developed for copyright whitelists and blacklists. The list providers would use signals like number of valid takedown notices and a host of other data points, ideally provided by the marketplace of services and platforms, to produce real time lists of what services are fully compliant (whitelist), what services are blatantly violating copyright (blacklist), and everyone else (greylist).

Being on the greylist would not hamper a new service from entering the market. All new services built by three engineers in a loft would start out on the greylists. But over time they could get onto the whitelists by properly respecting copyright in their service. Whitelisted content services would benefit in the same way that whitelisted services benefit in the word of email.

Google effectively runs their own whitelists and blacklists in their email business and in their search business. But if there were truly independent and competitive providers of whitelists and blacklists for copyright, the entire market could do this sort of thing. And ideally Google would participate by providing data to these third parties and using the third party lists in their algorithms.

When I think about solving thorny problems like copyright, I like to look at how the Internet has solved similar problems and think about how these approaches can be extended to solve new problems. Whitelists and blacklists have been very effective in areas like spam and malware and I think they would be a great approach to address the copyright issues as long as they are built and managed by independent competitive third parties.

My all-time favorite feature on Android is the way sharing works. I like this feature so much I am concerned that this might be a repeat of a prior Feature Friday post. But I searched on gawk.it and did not find any posts so maybe I haven't done a Feature Friday on this. Hard to believe.

When you are looking at content in Android, a web page, a blog post, a picture, a video, a venue in foursquare, a tweet, etc, etc, you simply hit the share button and all the apps that are installed on the phone that can take an object like that show up.

This is what the screen looks like on my phone when I share out an AVC post:

This is not the entire list of apps that are available to share the blog post with, this is just the first set of apps. You can scroll down to see more but I could not capture that with a screen shot.

This sharing feature is available to any app that is built for Android. Foursquare has implemented it for its venue pages with a "send to a friend" call to action. (this screen shot is from the USV venue page):

This ability to share data between apps is super useful. I would like to see Google and Android developers do even more with this. Think about the way bookmarklets work on the web. If web bookmarklet functionality (like the Tumblr share bookmarklet for example) could be replicated on mobile devices, that would be a huge step forward for mobile.

In any case, this is probably the number one reason I use an Android phone and if you haven't experienced the joy that this feature provides, I suggest you get your hands on an Android phone and check it out.

We have finally gotten videos up on the web from our Hacking Society event that happened in late April. A number of participants are going to blog this week about some of the specific topics and my contribution will be about our conversation about money and politics.

This 14min video clip starts with Larry Lessig outlining the issues around money and politics and then goes into some potential solutions. I advocated for a hack of the campaign finance system that starts with the internet industry contributing something like 5% of its combined ad inventory to a pool that is available to politicans who agree to certain conditions.

There was a debate about what those conditions should be. One group thought the candidates need to sign onto the Internet Freedom Pledge. Others thought that the candidates should renounce traditional campaign finance. Others thought candidates should do both.

Of course, this idea requires the Internet industry (Google, Facebook, Twitter, etc, etc, etc) to allocate 5% of its inventory to this kind of a pool. I have had a few conversations with the industry leaders about this idea but honestly it hasn't gone anywhere. It would be great if our industry could rally around this idea and make it happen. Hopefully this post and other actions we are taking this week might get this idea rolling.

Here's the video:

By the way, interested folks should check out the Hacking Society web page. In addition to videos, we now have a transcript of the event as well as audio recordings, photos, and lots of quotes. There's a lot there and its interesting and engaging stuff.