Posts from Kindle Fire

I saw this in a story I was reading this morning about mobile reading habits:

A year ago, the iPad accounted for 81% of tablets in circulation. That has fallen to 52%, with Android-based tablets grabbing a 48% share of the market. Amazon’s Kindle Fire accounts for far and away the largest slice of those: half of the Android tablets in use are Kindle Fires, and they represent 21% of the overall tablet market.

If that's true, that is a big deal. Our family has moved from iPads to Nexus 7s in our home but I didn't think the rest of the world had moved to Android tablets too.

I am curious if others are surprised by this. I honestly had no idea that Android had made such a big move in tablets. I realize Kindle Fire is hardly Android. More like a third tablet OS. So it's really like iPad 52%, Android 27%, Kindle Fire 21%. But even so, this is a big deal and I am surprised.

Android is fragmented and geting more so. This is a challenge for those that develop on it for sure and has been often cited as a big negative for the Android ecosystem. But it also a big plus.

I have a Kindle Fire on my bedstand. I use it primarily to read on in bed having moved to a Nexus 7 as my primary tablet device. The Kindle Fire uses Android as its OS and then puts a Kindle shell on top which makes it look and feel like something other than an Android. But almost every app that I have on my Nexus 7 is also on my Kindle Fire. The reality is that if you build for Android, you are also building for Kindle Fire.

When Amazon launches a phone, it would be my expectation that the experience will be a lot like Kindle Fire. Meaning it will be running Android with a Amazon designed shell on top.

And then there is Facebook. I have to believe that Facebook will build a phone in the same way. Start with Android and then put its own wrapper and apps on top. If that happens, I would imagine I would be able to run all my favorite Android apps on the Facebook phone.

So imagine a world in which three of the top four consumer tech companies have phones running Android. Does that sound like a fragmented world for Android? Yes. Does that sound like a recipe for having a massive number of Android devices out there to build to? Yes.

In my view, we are in a two OS world for mobile and I think we are going to stay there. I think Apple will own the high end with the best and most integrated experience. And I think Android and its many variants will own the rest of the market. I think everyone else is playing for crumbs in terms of market share and would be better off joining the Android variant parade.

What does this mean for developers? It means build for iOS and Android and ignore everything else. And I think it increasingly means you have to be on both iOS and Android as soon as you can. I have advocated for building for Android first and iOS second. I think that strategy will start making more and more sense for apps that aren't looking to be paid.

Fragmentation cuts both ways. It's bad and it's good. Long term, I think it is a big plus for Android.

I still think of a 7" as a vinyl record for EPs and singles.

But 7" is going to start to mean someting else as I believe it is an ideal form factor for tablets.

I moved from a Kindle to an iPad for reading a couple years ago. I wrote about that at the time and explained that I preferred the backlighting and the ability to uses maps and wikipedia and such to jump out of the book and drill down on something in the book that sparks my curiosity.

Then the Kindle Fire came along and I immediately grabbed one of them. I've been reading on a Kindle Fire since it came out. I love it for reading books. But it is not a true Android tablet. It is really a Kindle with some extra stuff like a browser and some apps.

Some friends at Google sent me a Nexus 7" last week. I set it up yesterday and I've been using it for about 24 hours. So these are preliminary thoughts on it.

There is something very comforting about logging into a device with my Android/Google credentials and getting all my apps downloaded to it automatically. There is also something very comforting about getting a clean build of the most recent version of Android on a device. The Nexus 7" provides both of those comforts right out of the box.

I put a bunch of my favorite apps on the home screen:

If you look at the bottom of the home screen you'll see a yellow icon next to the Chrome browser. That is Bria, a SIP client that I have been using on my android phone. With Bria, the Nexus 7" can be a phone and I used it yesterday to make a few calls. It works great but if I really wanted to use this device as a phone, I'd want a bluetooth headphone because a 7" tablet is not ideal for talking into.

The three apps that I use a lot that aren't on my Nexus 7" home screen are Instagram, Tumblr and Kik. Instagram and Tumblr are not available on the Nexus 7". I hope these companies fix that because I would use these two apps a lot on this device to follow folks on Instagram and Tumblr. Kik only works on one device at a time so if I put it on the Nexus 7", it would stop working on my phone. So it's not on my tablet.

But the main thing I use the Nexus 7" for is reading, primarily on the Kindle app.

Reading on the Kindle App on the Nexus 7" is a lot like reading on the Kindle Fire. But the Kindle Android app is not quite as responsive as the Kindle Fire. I find that I have to be a bit more assertive with my swipes for the next page. That might be a transition thing or it could be annoying. I don't know yet. I think the features are slightly different too. But I haven't noticed anything super different between the two reading experiences.

The bottom line is that I think the 7" tablet is a great form factor and I prefer it to the iPad for a bunch of reasons. It is more mobile. It is lighter and more comfortable being held in one hand. And I like the amount of a page that is rendered on the 7" screen. It allows me to read more quickly.

The good news for iPad/iOS fans is that Apple is apparently going to come out with a 7" iPad soon. So you don't have to go Android to get the 7" experience. But if you want to try Android or you want to try a 7" experience right now, you might give the Nexus 7" a try. It's available for pre-order for $199. I don't know when it will broadly available but I suspect soon.

We talked about books last December on AVC. It was a good one.

RichardF suggested in wednesday's disqussion that we talk about books again. He's going on vacation and so am I and we both need some good books to read.

I will kick this off. I am finishing The Marriage Plot by Jeffrey Eugenides. This is a book about three young adults graduating from college in the early 80s. That was me and the Gotham Gal thirty years ago. It is also a love letter to Roland Barthes and his book, A Lover's Discourse. My daughters told me to read this and I am glad I did.

Next up is Reamde by Neal Stephenson. This was a gift by AVC community member Dave Pinsen. Dave knows that much of our investment strategy at USV comes from reading Neal's books and getting a glimpse into the future. He gave me Reamde in hardback. It's over 1000 pages. I will put it on my Kindle Fire for the vacation. And I will put the hardback in my office. I prefer sci-fi over business books every day of the week.

So that's what I am reading. How about all of you? What should Richard and bring on vacation?