Posts from Mobile operating system

Simplicity, The Emerging UI, and Machine Learning

Long title. Short post.

Daring Fireball says:

The utter simplicity of the iOS home screen is Apple’s innovation. It’s the simplest, most obvious “system” ever designed. It is a false and foolish but widespread misconception that “innovation” goes only in the direction of additional complexity.

"Designed" being the important word in that quote. Because we aren't done designing user interfaces. I think we are just getting started.

This piece in Wired got my head nodding because I am experiencing it every day on my Android phone. I find myself typing less and less on Android because the voice recognition is so damn good. And the type ahead prompts are like reading my mind. Instead of typing, I find myself selecting the next word more often than not.

Machine learning is the key innovation here. And in that area Google is so far ahead of every big company (and most small companies) that it is hard to imagine how they are not going to out innovate on the emerging user interfaces of our mobile future (glasses, watches, etc, etc).

#mobile#VC & Technology

Feature Friday: Camera Access On The Lock Screen

Our policy at USV is that all of our devices need to have lock screens. So I have one on all my phones, tablets, laptops, and desktops. I don't mind it very much. Except when I want to take a quick picture or video of something that is happening in real-time. In that situation, seconds can make the difference.

The folks I know who use iPhones can put their camera in front of the lock screen. I am not sure how they do that, but I know they do. For the life of me, I cannot figure out how to do this on Android.

This is a cool feature. I'd like to call it out as something every mobile OS should have. If anyone knows how to make an Android device do this, please leave it in the comments. If it is not possible, then this post is a feature request to the Android team to make it happen in the next build.

#mobile

Android (continued)

Roughly six months ago, I put up a blog post suggesting Android was going to be the dominant mobile phone operating system and that developers interested in the largest user bases ought to start developing for it in preference to iOS.

As you might expect, I got a lot of heat from Apple fanboys for that post and one of the strongest points they made was that we had not yet seen the effect of the Verizon iPhone on market share numbers.

Well now we have. iPhone had a fantastic February on the back of a strong launch of the Verizon iPhone. comScore's February mobile numbers are out and here's where things stand in terms of OS market share in the US.

Mobile os market share US

It looks like the Verizon iPhone launch is helping iOS hold its own with 25% of the market. I expect (and hope) that iOS will remain a strong competitor to Android. But as I've been saying for several years now, I believe the mobile OS market will play out very similarly to Windows and Macintosh, with Android in the role of Windows. And so if you want to be in front of the largest number of users, you need to be on Android.

A few other points are worth making. The numbers above are for the US. I believe Android will be stronger in the developing world than it is in the developed world. And most of the growth in smartphones is going to come from the developing world in the next five to ten years.

Finally, the reason for all of this is that Google is not attempting to monetize its mobile OS. It has created a business model for Android that is very attractive for handset manufacturers and allows these OEMs to drive down their costs rapidly while continuing to deliver a top quality smartphone experience. Bill Gurley of Benchmark wrote a great post about Google's mobile strategy earlier this week called "The Freight Train That Is Android". If you want to understand why this is happening, go read it.

UPDATE: This comment thread (almost 600 comments) is probably the most active comment thread in the history of this blog. The comments keep coming in five days later. Because I read and consider replying to every comment on this blog, this thread is creating a fair bit of work for me. And I believe we've had a very good debate about the issues this post raised. So I am closing comments on this post.



#Web/Tech

Mobile Notifications

I was talking to a bunch of entrepreneurs a few weeks ago, and someone asked me what I thought was new and game changing. I replied mobile notifications. I thought I'd explain why.

I'm talking about android notifications here, not iPhone notifications or anything else. I think notifications is one of the things android has done much better than any other mobile OS and I suspect the way they do it will be eventually copied by the other mobile OS vendors.

Instead of doing a popup alert which interrupts you (iPhone), the android notifications all go into a single inbox that can be quickly viewed by pulling down from the status bar at the top of the main screen. You can get a vibrate or audio alert when a new notification comes in. That is configured by the user. I choose to have some notifications give me vibrating alerts (like communications services such as sms or kik) and leave most others silent. But that is totally up to each and every user.

The reason I think mobile notifications, done right, are a game changer is that notifications become the primary way I use the phone and the apps. I rarely open twitter directly. I see that I have '10 new @mentions" and I click on the notification and go to twitter @mention tab. I see that I have "20 new checkins" and I click on the notification and go to the foursquare friends tab. I see that I have "4 new kik messages" and I click on the notification and go to my kik app.

I think this is a game changer for a few reasons. First, it allows me to use a lot more engagement apps on my phone. I don't need them all on the main page. As long as I am getting notifications when there are new engagements, I don't really care where they are on the phone. Second, I can have as many communications apps as I want. I've currently got sms, kik, skype, beluga, and groupme on my phone. I could have plenty more. I don't need to be loyal to any one communication system, I just need to be loyal to my notification inbox. And finally, the notification screen is the new home screen. When I pull out my phone, it is the first thing I do. I think Android ought to reconsider what the home screen looks like. Why not have it feel like a Twitter timeline, alive and happening, versus a dead desktop style collection of apps?

I haven't done a deep dive on how this all works but I intend to. Can HTML apps use the notification channel? Can developers get access to this notification channel and start to build filters and other obvious applications that we will all want and need when this becomes our primary way we use the mobile device? These are the kinds of questions I want to understand because I think notifications will become the primary way that we consume on the mobile device and may be the reason we move away from downloadable software and back to web based software on our mobile devices.

And that is why I think mobile notifications are one of the biggest game changers to come along in our world recently.



#Web/Tech