One of the most aggravating things about commerce online and on mobile is the inconsistent checkout experience site to site and app to app. It's one of the many things that keeps me shopping at Amazon and clicking on the PayPal button when its available. That and stored payment credentials.
Last week I saw something that makes me think we may be heading in the right direction. Stripe, the fast growing payments company, introduced Stripe Checkout. Now, if you choose to use it, Stripe will give you a standard checkout form for both web and mobile. It's a few lines of code in your app and Stripe takes care of the rest. It is optimized for the user experience and for the device. And they plan to keep optimizing it so that developers who use it will see better and better conversion rates.
It's like the good housekeeping seal of approval. I know I am going to get a simple and easy checkout flow.
The next thing I'd like to see from Stripe is stored payment credentials. Then they would enter the land of Amazon and PayPal for me for sure.