Aggregation Wins – Not So Fast

I was thinking about the twin techs tonight while I was doing the dishes. That being Techcrunch and Techmeme. I was thinking about the chart that shows how Techmeme has overtaken Techcrunch because it’s better to read a link heavy page that aggregates all the important tech blogs than read a single, albeit highly popular, tech blog.

So after dinner, I went and did a search on the traffic patterns of the twin techs on Comscore, Compete, Alexa, and Quantcast. And guess what? The chart I was imagining doesn’t exist. Because my premise is false.

The Internet audience still vastly prefers Techcrunch to Techmeme.

This is interesting because it’s completely counter to my experience. I have moved away from reading individual blogs. I want to read aggregation services like techmeme, hacker news, reddit, twitter, delicious popular, digg, etc, etc. I find that they give me a much better view of the top stories of the day than reading individual blogs does.

But once again, what I do doesn’t map very well to what the average audience member does. I think I need to remind myself of that fact on a daily basis.