Ask For The Order

Words of wisdom from Steve Kane (actually Steve’s dad):

btw, the best advice my old man gave, and the advice he drilled most emphatically and repeatedly was, ASK FOR THE ORDER. you’d be amzed how many people talk to customers forever and never actually say ask for the order…

I saw Steve’s comment right after I read a long email from an entrepreneur (way too long, emails should be no more than three paragraphs) that went on and on about his business but never once asked us to consider an investment.

Ask for the order.