Do You Want Better Board Meetings? Then Work The Phone
I was talking to the CEO of one of our portfolio companies last week. He was preparing for a board meeting that is coming up. He told me that he had scheduled calls with all of his board members and investors that attend his meetings and had completed most of them. He had gotten feedback on what they were thinking about his company, what they are excited about, what they are concerned about, things they want to discuss, etc. He said it had made a big difference in his preparation for the meeting.
I think it will also make a big difference in the meeting and make it a lot better. Soliciting your board member’s input on your agenda is important. But it is also really helpful to have these “one on ones” in advance of the meeting so you can update each board member on the things that they are concerned about. The board members will arrive at the meeting more prepared, they will be more comfortable, and they will also be able to help more. And the CEO will be highly attuned and attentive to the issues that matter most to the group.
This kind of preparation is time consuming. Who wants to work the phones in the SMS era? Nobody to be honest. But it pays huge dividends and I recommend it strongly.
You can keep the calls on the short side, 15-30mins each, and that means it is two to three hours of work for most board sizes and investor groups. I would recommend doing these calls one to two weeks before the meeting so you have time to collect all of the feedback and incorporate it into the agenda and the board materials. But don’t do it too far in advance because you also want your board members and other attendees to be “fresh” in terms of their understanding of what’s going on in the business.
If you have never done this, give it a try on your next meeting. I bet you will be pleased with how well it works. If you do this already, then keep doing it. Because it works.