Internet Axis of Evil (continued)
Unfortunately this list keeps expanding.
Currently, it includes;
Today, I am adding a seventh scourge, click fraud.
It is perpetraded by the same kind of slimy people who do the other stuff. It’s bad news for every marketer who uses CPC advertising to drive traffic to their sites.
And its the same kind of problem in that you can contain it, but you can’t stop it.
The only good news in all of this is that there’s money in containing these problems as companies like Symantec, McAfee, Trend, BrightMail, Postini, Webroot, and many others have shown.
I am not the only one thinking about click fraud these days.
If you’ve got a good solution for click fraud, send me an email. I’d like to talk to you.