The HD Radio Alliance
According to Radio World, the HD Radio Alliance will be run by Peter Ferrara, formerly a VP at Clear Channel.
The Alliance’s major efforts will include "the coordination of formats on a new multicast
channel, as well as working to secure digital automotive receiver
designs and lower the price points of digital receivers."
Apparently this is a significant cooperative marketing and programming effort. The prepared statement says that "Member companies will devote air time and dollars to promote HD
Radio and the new multicast channel."
I blogged last week that November was a great month for HD Radio. Well this announcement means that December will be even better.
This announcement is important on multiple levels:
1 – it shows that the major broadcasters are united in their effort to make HD radio work and they now have a coordinating entity in place to do that.
2 – it shows that multicasting (new free stations) are going to be the lynchpin of their marketing efforts
3 – it shows that the broadcasters are going to spend a lot of on air promotion to drive adoption of HD radios and the new multicast stations that will only be available on HD.
4 – it shows that they are also going to work agressively to get the price of HD Radios down to a mass market price and that they are going to work to get the auto manufacturers to put HD radios in cars.
That’s a winning formula if you ask me. It’s taken the radio industry a while to get behind HD, but 2006 may turn out to be the year that HD Radio finally becomes real.