Times Select and Anti-Viral Marketing

How do you elminate viral marketing?  Put a wall around your content.  Times Select shows how its done.

I get a monthly email from the New York Times with the ten most emailed articles.  It’s a very interesting list and is telling in many ways about what news is most important to readers.

It used to be at least half columns penned by their top columnists like Maureen Dowd, Frank Rich, Thomas Friedman, etc.  Here is a list of all of their op-ed columnists.

Well guess what?  Not one of them is on the top ten list anymore.  Of course.  Because they are barely read online anymore because of the crazy Times Select idea.

Here is the list of the top ten list for February:

Wednesday, March 1, 2006
Here are the 10 Most Read Articles on NYTimes.com from February.

1. White
House Knew of Levee’s Failure on Night of Storm

By ERIC LIPTON,
Published: February 10, 2006
The Bush administration was alerted to broken
levees and flooding in New Orleans hours after their collapse, documents show.

2. Fellow
Hunter Shot by Cheney Suffers Setback

By ELISABETH BUMILLER and
ANNE E. KORNBLUT, Published: February 15, 2006
The downturn in the
78-year-old’s health significantly changed the tone of the White House reaction
to the hunting accident.

3. Low-Fat
Diet Does Not Cut Health Risks, Study Finds

By GINA KOLATA,
Published: February 8, 2006
A large study has found that a low-fat diet has
no effect in reducing the risk of getting cancer or heart disease.

4. U.S.
Reclassifies Many Documents in Secret Review

By SCOTT SHANE,
Published: February 21, 2006
At the National Archives, intelligence agencies
have been removing from public access thousands of historical documents.

5. To:
[email protected] Subject: Why It’s All About Me

By
JONATHAN D. GLATER, Published: February 21, 2006
E-mail has made college
professors more approachable, but many say it has made them too accessible,
erasing boundaries that had kept students at a healthy distance.

6. The
Freshman

By CHIP BROWN, Published: February 26, 2006

Rahmatullah Hashemi was the Taliban’s chief spokesman abroad. So how did he
end up at Yale?

7. After
Neoconservatism

By FRANCIS FUKUYAMA, Published: February 19,
2006
A former neoconservative theorist argues that with the Iraq conflict,
the ideology that won the cold war has come to threaten peace. Can a movement
turn away from militarism and toward a more durable use of power?

8. Cyberthieves
Silently Copy Your Passwords as You Type

By TOM ZELLER Jr.,
Published: February 27, 2006
Software that copies users’ keystrokes and sends
the information to crooks may be the next big trend in cybercrime.

9. No
End to Questions in Cheney Hunting Accident

By ANNE E. KORNBLUT
and RALPH BLUMENTHAL, Published: February 14, 2006
The White House sought to
explain why it took most of a day to disclose that the vice president
accidentally shot a fellow hunter.

10. Some
Democrats Are Sensing Missed Opportunities

ADAM NAGOURNEY and
SHERYL GAY STOLBERG, Published: February 8, 2006
Heading into this year’s
elections, senior Democrats said that they sense they had failed to exploit
Republican vulnerabilities.

Read it and weep Thomas, Maureen, Frank, and the rest of the gang.  Because your opinions aren’t flying around the web anymore.