A New UI For Coinbase

For those of you who buy and sell and hold Bitcoin and Ethereum at our portfolio company Coinbase, there is an entirely new redesigned UI for you at beta.coinbase.com. It will be rolled out to all of the users in the next couple weeks.

Here’s screenshot of what the new dashboard looks like:

The redesign was driven by the move from a Bitcoin only service to one that supports multiple digital assets. Today that means Bitcoin and Ethereum but over time it will likely mean many more digital assets. Literally a coin base.

Fortune did a nice writeup on the new UI (which is where I got that screenshot) and also talked about the evolution and growth at Coinbase in the past year.

It is nice to see an awakening in the media to the changes afoot in the blockchain sector. Coinbase has been riding those changes and has seen strong revenue and customer growth over the last year as a result. As more and more people buy and hold digital assets, they are going to need a trusted, safe, and compliant place to buy them, sell them, and hold them. Coinbase continues to be the best place to do all three of those things.


Comments (Archived):

  1. jason wright

    It is a good platform as a trusted, safe, and compliant place to buy, sell, and hold at this proto stage of the ecosystem’s development, but as the ecosystem innovates and expands it will come to be a contradiction of the central message of the technology, decentralisation and atomic autonomy. I want hold my coin independent of any exchange or platform.

    1. fredwilson

      Good luck with that. I wanted to run my own email server and did that until roughly 2005.

      1. jason wright

        Hard wallets are fine for holding, and popular – trezor, keepkey et.c.Openledger demonstrates the potential of a truly decentralised exchange.Initiatives like Waves are working hard to develop peer to peer processes of exchange.They’re all nascent stage, but evolving the space quite nicely. We can see where it’s all heading.Too many people offload, to politicians, media, banks, corporates, et.c., when they should be seeking out new options that mean they are not abdicating personal decision making power to others.

      2. ZekeV

        If urbit works, then we will all be able to self-host our entire internet service stack! I would consider it. Email is not as much fun as it used to be.

      3. Chimpwithcans

        Presumably you wrote a blog post when you stopped running your own server? I’d love a link if so.

      4. PhilipSugar

        Yes. This is the history of technology. At first you need to do everything yourself and then you can outsource it.Kind of sad but true.I could not tell you the processor in my computer or phone. I don’t know the speed of my wifi router. It outpaces my internet speed.Same for the office. We used to worry about the switches. Now you just put them in. Gigabit to every desktop. What’s the backplane? I don’t even know.

      5. Kyle Benzle

        Time to bail on Coinbase, B. Armstrong is running that company into the ground blocking new customers left and right.

    2. Lawrence Brass

      By the time that happens, on a fifth wave of innovation, printed bitcoin will be reinvented.. independent of any exchange or platform.

      1. jason wright

        the whole space could be a bulbcoin bubble, but i’m doubting it. 🙂

  2. Twain Twain

    Well done to team. Much easier for consumers to see what their trading positions are. The old UI was a bit Web 1.0 (date-time ordered listicles) whereas this one is Web 2.0 (magazine layout, multiples view in one). I especially like the pricing graph.This tone of blue pops more than the old one and seems to reference Chase: https://uploads.disquscdn.c…Two suggestions:(1.) That green is the wrong tone match for the new blue. It’s too stark.https://uploads.disquscdn.c…(2.) Design team needs to make sure design & color updates are consistently applied throughout the site, including the screenshots on homepage.Those still show the old design schema. https://uploads.disquscdn.c

    1. Jess Bachman

      The green is way out of gamut. Never a good idea unless you are trying to be TOTALLY RAD!

      1. pointsnfigures

        People have done studies with color and trading. If you have bright colors like orange, , yellow, red on your screen, it enhances fearful emotions. Green and blue softens emotion.

        1. Jess Bachman

          There is green and then there is GREEN!

          1. pointsnfigures

            True, and psychologically, being in the red hurts significantly more than being in the green

          2. Twain Twain

            Ocean green would be better with that new blue and it would soften the emotions.https://uploads.disquscdn.c

          3. Twain Twain

            Indeed and Coinbase should give us some Bitcoins / Ether for our design consulting. Haha.@fredwilson:disqus

          4. Jess Bachman

            Ha, don’t bother. I just tried loggin into my coinbase account, which I haven’t done in months, since I changed my phone number and I can’t pass the 2 factor authentication. Authy is no help either.

          5. john__turner

            Depends where you are. In China and several other parts of Asia, red means prosperity. So red means up, green means down. Was in Beijing earlier this year when the markets were going steeply south. Took a while to understand why people were so downcast watching their apps and tickers that were *filled* with green!

        2. LE

          Agree with the color commentary.orange, , yellow, red on your screenI wonder what the drill down is on colors with different cultures or for that matter races?For example, from my observation Chinese seem to favor red as a color and for that matter I’ve noticed patterns with blacks where they favor red, dark green, purple. [1] Point being depending on the culture you are immersed or raised in the color viewed could vary your reaction.Of course there are certain colors that I consistently like that don’t have anything to do with how I was raised however they bring to me pleasant feelings. (Island colors..)Speaking of red, gothamgal.com blog uses red and black and when I first saw it I immediately didn’t like it (to my taste).[1] Non scientific, observation only.

        3. jason wright

          Red… blood on the trading room floor.

  3. awaldstein

    Bravo!A move towards an understanding of a market and peoples usage is a huge step.Blockchain has been from my perspective somewhat devoid of a consumer–aka user–perspective and story.Action in this case shushes my kvetching. This is good.

    1. Jess Bachman

      My kvetches remain unshushed. I still don’t see the consumer story.

      1. awaldstein

        Not every technology change has a story for the public beyond the plumbing we all use and think bout not at all.Maybe in this case the story is in the usage, in the UI, not the vision nor the narrative.

        1. Jess Bachman

          Right. You want to put in plumbing, sell me on water coming out of the tap. You want to sell me on digital assets… sell me on… what?

          1. awaldstein

            I think its more, they tear out all the plumbing and put in new, the banks structures are more efficient, make more money and pass through the cost of the change to us.We see only the cost, not the savings.That is what I fear.

      2. Richard

        Another words “I don’t buy it”. Why does fortune magazine throw out numbers like 2.5 billion exchanged when the numbers are not verified, easily manipulated and comprise 2 sides of a transaction. Who is speculating on Bitcoin, what’s the distribution of exchange transactions? Weak journalism.

        1. jason wright

          Coinbase press release fodder, written by a fintech PR firm based in NYC with journo contacts.

          1. Richard

            yep, journalism is broken

  4. pointsnfigures

    the ecosystem is getting deeper. more and more SaaS type functionality which increases the demand.

  5. Mario Cantin

    I need to check them out now that they are accessible from Canada.

  6. Dennis Mykytyn

    I don’t need a new interface. I need a way to buy and sell more than $3,000 of bitcoin (my limit on Coinbase). I’d love to build up my account, but not if it takes me months to buy and months to liquidate.

  7. LE

    The redesign is great. It works well with the eye. [1]I would like to see the following added to the homepage at the top, next to products:[Why Coinbase?][Why Digital Currency?][Coinbase101?]Also missing (for end users and those not familiar with coinbase or digital currencies) is why coinbase should be trusted with someone’s money. The current “about” page attempts to do that but it is targeted toward the usual suspects in the tech business and not end mass users. Similar to confusion surrounding twitter “a club for those in the know where you have to learn the secret handshakes”. A business like this doesn’t have the assumption of legitimacy where no explaining is necessary at least with this particular service.[1] You can’t see it unless you have an account (other than viewing the article pix) as the homepage is exactly the same between beta and legacy versions.

  8. aminTorres

    A lot of this is the right stuff to doFresh UI + supporting multiple digital currencies is all great.But Coinbase needs an eBay equivalent to Paypal.An app and service that really demonstrate the power of Coinbase and the underlining tech.

  9. James

    Would love to see a better source of news and analysis in the app on both BTC and ETH. A trusted news source. There’s so much hype out there it’s difficult to know what’s real.

  10. Chimpwithcans

    Unavailable in South Africa. BitX it is. So far only use for the Bitcoin I have bought has been digital purchase of data and airtime for me and family. V useful and effective on pay as you go accounts.

    1. Lawrence Brass

      I’m in, only condition is.. no ads! 🙂

    2. Jess Bachman

      Memory is over rated.

      1. Twain Twain

        Elon Musk is already working on “neural lace” apparently. He sees it as a way to control the AI.Gizmodo: “A group of chemists and engineers who work with nanotechnology published a paper this month in Nature Nanotechnology about an ultra-fine mesh that can merge into the brain to create what appears to be a seamless interface between machine and biological circuitry. Called “mesh electronics,” the device is so thin and supple that it can be injected with a needle — they’ve already tested it on mice, who survived the implantation and are thriving.”https://www.youtube.com/wat…@lawrencebrass:disqus — Which iPod color do you want it in or is it just Jet Black & Jet Black & Jet Black? Lol.

  11. William Mougayar

    It goes without saying that the end-game for cryptocurrency exchanges is to make their user experience as easy as getting into an online bank account (if not easier). This is a good move, of course. Congratulations.

  12. Pete Griffiths

    Sorry but can’t resist this. Check out #TrumpBookReports Hysterical

  13. jason wright

    The only way Coinbase can make progress is by taking stakes in startups engaged in innovation in fintech and blocktech.