Keep The Degree Of Difficulty Down

In many sports, like diving, gymnastics, skating, etc, the way to win is to perfectly execute a high degree of difficulty move.

In startups, I advise founders to avoid that way of thinking and try to execute a simple dive and hit the water perfectly.

I have sat through numerous pitches where I am listening to the founder explain their technology and go to market plan and I think “this is going to be a reverse triple somersault with two twists in pike and there is no way they are going to land it.”

There is plenty of risk in doing a startup. People quit their good paying jobs and take equity in lieu of cash, investors risk capital, customers are asked to try something new that might not work. Amplifying all of that risk with a high degree of difficulty product roadmap or go to market plan is crazy.

Unlike sports like diving or skating, you don’t have just one or two of three attempts to win. In startups, you get to show your stuff every day, all the time.

So the better approach is to pick something simple to execute, nail it, then build on it with another relatively simple move, nail that too, and keep going.

When, ten years later, you look back at what you and the team accomplished, it may well look like a reverse triple somersault with two twists in pike, and it will have been exactly that, and you will have won the prize too. But you will have done it by doing the easier things perfectly thousands of times instead of the hard thing just once.