Cheeze Wizards is in “pre-sale” mode right now. You can “summon” your wizard in anticipation of the game which will be played this summer.
I summoned a wizard this morning from the fire wizards region. I spent a bit more than half an ETH on it and I am ready to rumble.
Dapper built this game for crypto enthusiasts who will be drawn by the large prize pool (322.6 ETH right now and growing) and that is why some of the most powerful wizards (like mine) are quite expensive. That said, you can summon a “neutral” wizard for 0.07 ETH right now which is less than $20. The focus on a smaller number of higher value players fits with where Ethereum is right now in its scaling efforts.
The best way to play Cheeze Wizards is to add the Dapper wallet to your browser. You can do that here. Then send some ETH to it from your Coinbase account (or any other place you hold crypto). Then go to Cheeze Wizards, you will log in with your Dapper wallet, and you are ready to summon your wizard.
The folks at Dapper wrote a great blog post explaining why they made Cheeze Wizards, how it works, and what they hope will happen with it. That post also reveals a lot about where Dapper is heading with CryptoKitties, Cheeze Wizards, and all of the other games they have under development right now.