End Run Around iTunes

Music companies are increasingly concerned that iTunes is dominating the online music experience and they are losing a direct channel to the customer.  And they should be concerned about that. Their desire to DRM every piece of content is putting that leverage into Apple’s hands, but I’ve ranted about that enough for now.

Yesterday we saw one example of how a record label might go around iTunes and re-establish a direct relationship between the artist and the consumer.

Geffen Records announced a deal with Feedburner where fans can subscribe to artists pages on the Geffen website.

This graphic which I pulled from Marshall Kirkpatrick’s post sort of says it all.

Geffenpic1