A Couple Of Good Books For Entrepreneurs

I feel like we are in this zone where everyone is doing a startup. Of course that is a great thing. Getting people out of dead end jobs and into their creative zone seems like a good thing no matter what the outcome. There is a flood of angel and seed capital flowing through the economy and it is easier than ever to do the thing you’ve always wanted to do.

Another thing that is driving this startup phase is the plethora of information on how to do it. It started with blogs, like this one, but has moved to podcasts, videos, and books. It is so easy to share what you’ve learned these days that more and more people are doing exactly that.

Two friends of mine have recently published books that are excellent and quick reads for entrepreneurs.

Randy Hunt is the Creative Director at Etsy. He built and leads Etsy’s team of designers who help create Etsy’s web and mobile applications. He has taken everything he’s learned in that role over the past five years and put it down on paper. The book is called Product Design For The Web, but it is highly relevant for designing mobile applications as well. The great thing about Randy’s book is you don’t need to be deeply technical to get value out of it. In fact, I think it might be most useful to someone who is just getting into designing interactive applications.

But knowing how to design and build something is not the only thing you need to know. Maybe most importantly you need to know what to build.

My friend Frank Rimalovski has been a VC since the late 90s. He currently runs the NYU Entrepreneurial Institute and the NYU Innovation Venture Fund. He explains in this blog post that in the 16 years he’s been working with entrepreneurs, he has seen countless numbers of them build something first and only then seek customer feedback. Frank believes that seeking feedback after you’ve built the product is tough because by then you are so invested in your product that you don’t hear the negatives well enough. And so he and another friend, and sometimes commenter at AVC, Giff Constable, have written Talking To Humans, a book that explains how to do the customer development interviews in a way that will get you the most accurate and actionable feedback.

Reading these two books in tandem will help you figure out exactly what to build and how to design it in a way that users will love it. And that is a recipe for success in the startup world.