Posts from Web/Tech

It’s Not Really Social Media, Maybe It’s Anti Social Media, But Regardless, It Is Here To Stay

The President said this the other day:

The world’s always been messy… we’re just noticing now in part because of social media

I don’t think terrorists posting gruesome videos on YouTube and spreading them virally via Twitter, Facebook, and many other internet media channels is “social media”. It’s just Internet media, in which anyone can post anything on the Internet. There is nothing social about it. It’s anti-social in fact. Maybe we should call it user generated media. That’s an accurate term.

The same is true of some hacker getting access to celebrities’ nude selfies and posting them on Reddit and elsewhere. That’s not social media either. It is just Internet media.

We are going to test our notions of free speech and civil rights as we go forward. Should Twitter and YouTube be actively taking down this stuff? And if so, where is the line drawn? What do they take down and what do they leave up? They have been dealing with this issue for as long as they’ve been around but it sure seems like the stakes are getting higher and higher for them and every company that allows the posting of user generated content on their service.

The President is right about one thing. Humanity is at times horrible. Seeing that horror in your timeline next to something familiar and pleasing is deeply troubling. But we may need to get used to it. I don’t see any easy ways out of this mess.

Reblog: The Future Of Media

I wrote this post almost nine years ago, before our investments in Twitter, Tumblr, Wattpad, SoundCloud, Kickstarter, and a host of other bottoms up media businesses.

I can remember the moment. I was in my home office in our old home at 11 West 10th Street. That was a sweet office, top floor, with windows facing front and back. I wrote it on my laptop on the conference room table that I took from Flatiron’s offices when we shut that firm down. I have no idea what happened to that table. I’m going to find out what happened to it.

I recall the feeling of writing this post. I was filled with inspiration. It was as if I was Moses and God had just handed me the ten commandments, but there were (and are) only four.

I still think it’s one of my best posts. I hope you agree.
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I have seen the future of media and it looks like this:

Mashed Up Blog Posts at tech.memeorandum

Mashed Up Funny Videos at delicious

Mashed Up Playlists at webjay

Here is the future of media:

1 – Microchunk it – Reduce the content to its simplest form. Thanks Umair.
2 – Free it – Put it out there without walls around it or strings on it. Thanks Stewart.
3 – Syndicate it – Let anyone take it and run with it.  Thanks Dave.
4 – Monetize it – Put the monetization and tracking systems into the microchunk.Thanks Feedburner.

Leaving aside the rights issues, which I know are large, if I were a television executive right now, I’d take my content, microchunk it, put a couple calls to a video ad server in the middle of it, and let it go whereever it wants to go, safe in the knowledge that whenever the show is viewed, I’ll get to run a couple 15 second spots in the middle of it (which I could change whenever I wanted to and which I could measure).

This is where media is going and its not going to be stopped.

I know that Jason Calacanis hates the really simple stealing that goes on with Engadget or Autoblog posts.  But you know what?  He’s not going to stop it.  What he should do is monetize each and every post with an ad of some sort and a tracking mechanism of some sort and let the content flow.

RSS is a new medium.  It’s not like the web any more than the web was like print.  Remember back in the late 90s when the media execs tried to use the web to sell more papers?  It doesn’t work.  Content wants to be consumed in the media its delivered in. 

So RSS content is not going to be used to send people to the web.  It’s going to be consumed in the RSS medium, whatever that turns out to be.

The data is pretty clear about this. The publishers that put only an excerpt of their posts/stories in their feeds get pretty low click thru on those excerpts. Those that put the full post in get a lot more readership.

So the trick is to figure out how to monetize RSS right in the medium, not as a way to send traffic back to the web where it can be monetized with the traditional web techniques.

Why did I decide to write this post today?  Because in the last week I have gotten between five and ten requests to use my RSS feed in some sort of syndicated and mashed up RSS or web service.  I’ve told all of them to go for it.

Here is the deal with my RSS feed. Anyone is free to use my RSS feed to produce whatever content they want to produce with the following exceptions.  I do not want and will not allow my content to be used in pornographic or hate related properties.  And the posts must be shown in their entirety with any advertising and tracking tools that I decide to use in them.  And I must be given attribution for my work.

Other than that, go for it.  Take it.  And build something great with it.

Trolling

The New York Times has a post on Trolls and Trolling today. It cites an academic named Whitney Phillips who has written a book about Trolls.

Whitney says “As long as the Internet keeps operating according to a click-based economy, trolls will maybe not win, but they will always be present.”

We’ve had our fair share of Trolls here at AVC over the years. They are most notable whenever I write something negative about Apple.

But we also get them on posts that are more personal in nature.

Yesterday I got a Kik from William who helps me moderate AVC.

trolls

The comment in question was a tasteless comment about the Gotham Gal. William deleted it as I would have.

Had it been a tasteless comment about me, I would more likely have let it stand as I’m inclined to let everyone see how warped these trolls are.

I think Whitney is right that we are unlikely to have an open Internet without trolls. They are annoying, as is comment spam and many other things, but I’d rather have an open forum where anyone can comment, than close things down and lose all that comes from the freedom to say and do what you want.

Trolls are annoying but I am certainly happy to live with them given the alternatives.

Feature Friday: Embedding Tweets Inside Tweets

Since the very beginning of Twitter, users have wanted to take tweets from their timeline and tweet them out to their followers. Initially it was just users copying the original tweet and pasting it into the tweet box. Quickly the user convention became to put the initials RT in front of the pasted text. And the retweet was born. Birthed by the users like many of the best things about Twitter.

When I showed up at Twitter in the summer of 2007, there was a debate about how to productize retweets. Some wanted retweets to be hard coded so that the only thing that got retweeted was the original text. Others wanted to continue to allow users to mark up the tweet while retweeting it. The argument in support of the hard coded retweet was that would treat the original tweet as the atomic unit and retweets could be tracked as a signal of super valuable and popular content. The argument in favor of the marked up retweet was that users wanted to editorialize with stuff like “this is awesome” and such.

The timeline is blurry to me, as is so much about those early years at Twitter. But I think that debate raged on and was not resolved until Ev took over as CEO. It is my recollection, although I could be wrong about this, that one of the first product changes that happened under Ev’s leadership was the hard coded retweet was launched and this button started appearing underneath tweets in your timeline.

RT button

Users could still cut and paste and manually retweet but if they wanted it to be counted as a retweet, you had to use the retweet button which did not allow manual editing. Like all product changes at Twitter, that created a fury of outrage from the users. But Twitter stayed the course and the productized retweet has become an enormous success.

At some point, clicking on the retweet button started to support the idea of adding some text to it. I can’t really recall when that change happened.

But recently Twitter has added another solution to the “share this tweet with my followers” need. You can now embed a tweet inside a tweet.

I started seeing embedded tweets in my timeline yesterday. My favorite was this one from Dick Costolo:

So this morning I decided to embed a tweet inside a tweet. It’s really simple. You just grab the permalink of the tweet and insert it into your tweet. Here was my first embedded tweet:

You will notice that when you embed a tweet on a blog that has an embedded tweet in it, the embedded tweet doesn’t render. My first embedded tweet looks like this in the timeline:

embedded tweet

So Twitter isn’t finished completing this feature. This blog post will suffice as a feature request to Daniel and the product team to do that.

But I’m quite excited about this feature. Sometimes you don’t want to do a hard coded retweet. You want to editorialize the tweet. This is a very elegant way to support that. Well done Twitter.

The Dentist Office Software Story

I’ve been telling this fictional story about Dentist Office Software for years to describe why we are so focused on our “networks” investment strategy. Yesterday I told it at a HackNY event we did at the USV office and my partner Albert provided a finishing touch that really drives it home. Since I’ve never told the Dentist Office Software story here at AVC, I will do that and then I will add Albert’s alternate (and better) ending.

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An entrepreneur, tired of the long waits he is experiencing in his dentist’s office, decides that dentist offices are badly managed. So he designs and builds a comprehensive dentist office management system and brings it to market. The software is expensive, at $25,000 per year per dentist office, but it’s a hit anyway as dentists realize significant cost savings after deploying the system. The company, Dentasoft, grows quickly into a $100mm annual revenue business, goes public, and trades up to a billion dollar valuation.

Two young entrepreneurs graduate from college, and go to YC. They pitch PG on a low cost version of Dentasoft, which will be built on a modern software stock and include mobile apps for the dentist to remotely manage his office from the golf course. PG likes the idea and they are accepted into YC. Their company, Dent.io, gets their product in market quickly and prices it at $5,000 per year per office. Dentists like this new entrant and start switching over in droves. Dentasoft misses its quarter, citing competitive pressures, churn, and declining revenues. Dentasoft stock crashes. Meanwhile, Dent.io does a growth round from Sequoia and hires a CEO out of Workday.

Around this time, an open source community crops up to build an open source version of dental office software. This open source project is called DentOps. The project takes on real life as its leader, a former dentist turned socialist blogger and software developer named NitrousOxide, has a real agenda to disrupt the entire dental industry. A hosted version of DentOps called DentHub is launched and becomes very popular with forward thinking dentist offices that don’t want to be hostage to companies like Dentasoft and Dent.io anymore.

Dentasoft is forced to file for bankruptcy protection while they restructure their $100mm debt round they took a year after going public. Dent.io’s board fires its CEO and begs the founders to come back and take control of the struggling company. NitrousOxide is featured on the cover of Wired as the man who disrupted the dental industry.

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That’s the story. I hope to fine folks at YC, Sequoia, and Workday don’t mind me using their names in this fictional story. I picked the very best companies in the industry and my use of their brands is a compliment. I hope they take it that way.

This story is designed to illustrate the fact that software alone is a commodity. There is nothing stopping anyone from copying the feature set, making it better, cheaper, and faster. And they will do that. This is the reality that Brad and I stared at in 2003 as we were developing our initial investment thesis for USV. We saw the cloud coming but did not want to invest in commodity software delivered in the cloud. So we asked ourselves, “what will provide defensibility” and the answer we came to was networks of users, transactions, or data inside the software. We felt that if an entrepreneur could include something other than features and functions in their software, something that was not a commodity, then their software would be more defensible. That led us to social media, to Delicious, Tumblr, and Twitter. And marketplaces like Etsy, Lending Club, and Kickstarter. And enterprise oriented networks like Workmarket, C2FO, and SiftScience. We have not perfectly executed our investment strategy by any means. We’ve missed a lot of amazing networks. And we’ve invested in things that weren’t even close to networks. But all of that said, our thesis has delivered for us and we stick to it as much as we can.

So here’s Albert’s alternate ending (with my editorial license on the colorful aspects of this story):

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A young dentist, named Hoff Reidman, just starting up his own private practice, decides that he wants to network with other dentists. Because Hoff went to CMU before going to dental school, he’s pretty technical and he hacks together a site in Ruby called Dentistry.com. He emails all of his friends from dental school and they sign up. Every dentist wants to be on Dentistry.com and the site takes off. Hoff realizes he has to quit his dental practice to focus on Dentistry.com. Albert Wenger, who happens to be a patient of Hoff’s, convinces him to let USV do a small seed round of $1mm to help build a company around Dentistry.com. Hoff comes up with a product roadmap that allows patients to have profiles on Dentistry.com where they can keep their dental records, book appointments, and keep track of their dental health. It also includes mobile apps for patients to remind them to floss and brush at least twice a day. While Dentistry.com is free to use for anyone (dentist or patient), it monetizes with native advertising, transactions between dentists and their patients, and transactions between patients and providers of consumer dental health products, and transactions between dentists and providers of dental equipment and products. Dentistry.com ultimately grows into a $1bn revenue company and goes public trades at a market cap of $7.5bn. Wall Street analysts love the company citing its market power and defensible network effects.

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I hope you enjoyed this fictional story. I find it explains our network thesis simply and easily. I will keep telling it to groups I talk to, but now with Albert’s ending. I like it very much. Thanks Albert.

No Pain No Gain

One of my favorite observations about places to vacation is that the harder it is to get there, the better they are:

Aspen beats Vail

Montauk beats East Hampton

Tulum beats Cancun

And I think the same is often true of Internet services.

My friend Brad Feld tweeted this out yesterday:

I replied with a suggestion on how to get started

But regardless of my help, Brad is in for a harder time getting SoundCloud working for him than getting Pandora working for him. But if he sticks it out, follows the right people, curates tracks by liking them and reposting them, he will find there is a richness to SoundCloud that simply doesn’t exist on “just hit play” audio services.

The same is true of Twitter. I read this research note on Twitter yesterday:

Twitter: Study Vol. 3 suggests fixable user issues and mass market potential; Buy — MKM Partners 
MKM Partners finished another proprietary study on TWTR. Findings: 
-User attrition is the key issue for TWTR. Like other volumes, this survey shows polarized indicators of stickiness 
-Strong indications that improved user experience and streamlined content mgmt would fix churn issues 

So Wall Street is finally figuring out that Twitter isn’t Facebook. It exhibits “polarized indicators of stickiness”.

Which to me means, some people love Twitter and become obsessed with it. And others churn out quickly.

Twitter is a lot like SoundCloud. You have to do a lot of work to get to “that place” with Twitter. You have to follow the right people (for you). You have to favorite, retweet, reply, and engage. But when you do there is a richness to Twitter that doesn’t exist on simpler and easier social nets.

I am sure we can find many other examples of this. That might be a good exercise for our comment discussion.

When it comes to social media, no pain means no gain.

Disclosure: USV provided early stage venture capital investments to both SoundCloud and Twitter. And I personally own a lot of Twitter stock.

Feature Friday: Trust

I went back and looked at the Ten Golden Principals For Web Apps presentation I did four and a half years ago.

Nowhere on this list is Trust. Maybe that was an oversight. Or maybe times have changed.

Take auto photo backup from my Android phone to the cloud. I have two great options on my phone, Dropbox and Google+.

I don’t use Google+ for this and I do use Dropbox for this.

It is not that I don’t trust Google to host my photos. And it is not that I don’t trust Google in general. It is that I don’t trust Google to change the privacy rules on Google+ and instantly expose all of these photos to their crawlers and the web at large.

It’s really Facebook’s fault that I don’t trust Google with this. Anyone in the social networking game who isn’t already default public is trying to figure out how to get there. That’s the nice thing about Twitter. It has always been default public and so you know what to expect when you post something there.

I trust Dropbox to keep the photos I backup to the cloud private. It’s not that Dropbox is more trustworthy than Google in my mind. But it is that privacy is part of the brand promise that Dropbox makes and their business of hosting all of our data in their cloud depends on them being very careful with our privacy expectations.

Going back to why in early 2010 I didn’t put Trust in my top ten – it may be that Facebook’s assault on our privacy and the loss of trust that ensued was just developing in our collective consciousness at that time. And now we live in a more paranoid state about this stuff.

The rise of Snapchat, I believe, is largely in response to this exact thing. With Snapchat, you have explicit control over who sees your photos and where they go from there. That was a feature we did not know we needed four years ago. And it is a feature that built an entire company. And probably many more. Trust is a very important feature these days.

Video Of The Week: Reid Hoffman and Joi Ito at The Churchill Club

My favorite talks are between interesting people who know each other well. This talk is one of those. Joi and Reid have been friends for as long as I’ve known them, which is over a decade.

Reid is the founder and Chairman of LinkedIn and a leading VC with Greylock. Joi is the Director of the MIT Media Lab and formerly the Director of Creative Commons.

Thanks to Tyrone who sent this one to me earlier this week.